Health and Beauty Coloration WELLA Professionals Shinefinity Color Dye without Ammonia 60 ml Shinefinity acts on porous hair, giving you the color you want WITHOUT lightening and WITHOUT damage. SHINEFINITY's pH-balanced technology protects hair cuticles for shiny, silky, healthy-looking hair. Without rinsing No Harm Clean Formula Perfect balance of color and luminosity in a convenient gel-cream format. Does not drip and maintains tone for up to 6 weeks: SHINEFINITY respects the natural structure of the hair for shiny, silky, healthy-looking hair pH balanced technology regulates the pH level of the color in a controlled range throughout the coloring process, thereby protecting the integrity of the hair, without frizzing or damaging it.