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Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)
Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)

Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)

$357.83

(361 reviews)

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP)

(361 reviews)

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

$357.83 - $1,178.10

in 14 offers

The lowest price for Western Digital 10TB Purple Pro SATA3 256MB Cache (WD101PURP) right now is $357.83 at eSaitech, compared across 12 retailers.

The all-time low was $138.00 on 14 Mar 2026 — today's price is 159% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 13 May 2026.

Capacity:

4 TB

Price comparison

Price data powered by pricesAPI.io

Last updated at 13/05/2026 06:27:54

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$659.95

Western Digital Purple Pro 10TB Smart Video Hard Drive, USB 3.0

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Amazon.com.au

$668.07

Western Digital Purple Pro 10TB Smart Video Hard Drive, USB 3.0

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eSaitech

$357.83

WD WD101PURP Purple Pro 10TB 7200RPM SATA-6.0Gbps 3.5-Inch HDD

Free delivery between Thu – Mon

MyITHub Australia

$460.00

Western Digital WD101PURP, 1TB Purple Pro Hard Drive - High Performance Storage for Smart Video Recorders

Delivery between Fri – Tue $12

WiAutomation AU

$474.09

WD101PURP Western Digital

Delivery $91.56

DiscTech.com

$523.63

Western Digital Purple WD101PURP 10TB 3.5" 6Gbps SATA Pro Smart Video Hard Drive

MegaBuy

$637.41

[WD102PURP] WD Western Digital WD102PURP Purple Pro 10TB 3.5" Surveillance HDD 7200RPM 256MB SATA3 265MB/s 550TBW 24x7 64 Cameras AV NVR DVR 2.5mil

7-day returns

Newegg

$724.90

WD 3.5" 10TB 7200RPM Bare Drive Purple 256MB Cache SATA 6.0Gb/s WD101PURP Internal Hard Drive

Delivery $68.98

Tech Geeks

$743.75

Western Digital WD Purple Surveillance Professional / 10 TB

Free delivery

eBay.com.au

$748.95

Wd Purple Pro 10tb 3.5" Surveillance Hard Drive 256mb Cache Sata3

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

10 November 2023

originally posted on bvsecurity.com

Purchased drive for an application that constantly writes content. Read many reviews for both Western Digital purple and Seagate Skyhawk. The reviews were pretty even and Western Digital had a larger 512gb buffer and slightly cheaper. Please note, we purchased the 14tb drive and have 13tb usable after formatting. Please keep this in mind for space planning.Performance has been great. Watching disk queue length and not seeing bottlenecks at the disk level.Longevity is unknown right now. If we experience a premature failure or significant change in drive use experience we will update our review.Right now we are very happy with the drive and have plans to buy more.

Commercial grade at a fair price
22 December 2021OfficePro

originally posted on westerndigital.com

I have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take ... MoreI have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take my data integrity very seriously which si why I chose this specific model. The specs that relate to reliability were the highest I could find at a reasonable price point so I am not disappointed. It actually stays quite cool as I transferred multiple terabytes worth of data at a time and it never really got hot, just warm - and this was in an open dock without a fan or active cooling. When I need to access data or write, it is very quick and never gives me trouble. I am pretty sure I will have this for years - especailly as I always get an overkill for my needs to ensure reliability and longevity.

Specification

General
Device TypeHard drive - internal
Capacity10 TB
Form Factor3.5"
InterfaceSATA 6Gb/s

Price comparison

Updated 30 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$659.95

Out of stock

Western Digital Purple Pro 10TB Smart Video Hard Drive, USB 3.0

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Amazon.com.au

$668.07

Out of stock

Western Digital Purple Pro 10TB Smart Video Hard Drive, USB 3.0

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eSaitech

$357.83

Out of stock

WD WD101PURP Purple Pro 10TB 7200RPM SATA-6.0Gbps 3.5-Inch HDD

Free delivery between Thu – Mon

MyITHub Australia

$460.00

Out of stock

Western Digital WD101PURP, 1TB Purple Pro Hard Drive - High Performance Storage for Smart Video Recorders

Delivery between Fri – Tue $12

WiAutomation AU

$474.09

WD101PURP Western Digital

Delivery $91.56

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

10 November 2023

Purchased drive for an application that constantly writes content. Read many reviews for both Western Digital purple and Seagate Skyhawk. The reviews were pretty even and Western Digital had a larger 512gb buffer and slightly cheaper. Please note, we purchased the 14tb drive and have 13tb usable after formatting. Please keep this in mind for space planning.Performance has been great. Watching disk queue length and not seeing bottlenecks at the disk level.Longevity is unknown right now. If we experience a premature failure or significant change in drive use experience we will update our review.Right now we are very happy with the drive and have plans to buy more.

originally posted on bvsecurity.com
Commercial grade at a fair price
22 December 2021

I have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take ... MoreI have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take my data integrity very seriously which si why I chose this specific model. The specs that relate to reliability were the highest I could find at a reasonable price point so I am not disappointed. It actually stays quite cool as I transferred multiple terabytes worth of data at a time and it never really got hot, just warm - and this was in an open dock without a fan or active cooling. When I need to access data or write, it is very quick and never gives me trouble. I am pretty sure I will have this for years - especailly as I always get an overkill for my needs to ensure reliability and longevity.

OfficePro originally posted on westerndigital.com

Specification

General
Device TypeHard drive - internal
Capacity10 TB
Form Factor3.5"
InterfaceSATA 6Gb/s

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