Wholesome Sweeteners' Zero is produced from All Natural Erythritol. Erythritol is a naturally occurring sugar that is found in our bodies, as well as fruits and fermented foods such as soy sauce. You can use Zero wherever you would use regular sugar or artificial sweeteners. Enjoy it without worrying about calories or artificial ingredients. Zero is clean-tasting; it has no intense after taste and no unpleasant digestive side effects. It is even "tooth-friendly", as it reduces plaque build-up which helps prevent tooth decay. Wholesome Sweeteners' Zero is suitable for diabetics, calorie-counters, seniors, kids, & vegetarians. Everyone basically! Suggested Use Perfect for sweetening hot and cold beverages, sprinkling on cereal and fruit, as well as baking - the ideal replacement for artificial sweeteners. Zero is 70% as sweet as sugar so you may want to use a little more to sweeten your favourite food or drink, but with Zero Calories and Zero on the Glycemic Index you can indulge with Zero-Guilt.