Discover your wild side! Let us introduce you to a new precision dye technology to Australia, Wildcolor, made in Italy. Wildcolor has unique items infused with special oil edition that makes it one of the industry's most innovative collections, consisting of 151 new shades including naturals in a mega-sized 180 ml tube. With Argan, macadamia oil, olive, jojoba and the addition of the Helichrysum Italicum. Also PPD-free, resorcinol-free and paraben-free. Be yourself, be wild.