ONLINE ONLY Nike Air Max 1: comfort and performance to unlock your potential The Nike Air Max 1 was launched in 1987. Since then, they have become the benchmark model for those looking for a perfect level of support that allows you to move with confidence. As soon as you put them on, you understand why they are the undisputed queens. These sneakers feature smart technology built to help you keep going. For example, waffle rubber outsoles add traction and stability, while Max Air units provide exceptional joint protection. Plus, lightweight foam midsoles provide additional cushioning. With the Nike Air Max 1 you'll experience total comfort, stride after stride, mile after mile. The latest version of the Nike Air Max 1 features a classic silhouette and a sole that reveals the Max Air unit inside. Textured panels and contrasting patterned fabrics are modern and on-trend, and bright laces add a pop of colour. Add the iconic Swoosh and you're ready to take on whatever adventures the day throws at you.