Don't hold back. Reignite life. Celebrate colour. And enter the bold. Rouge Pur Couture The Bold Lipstick is a couture shine lipstick for the unshy. It provides bold colour in one stroke and gives a couture shine so intense yet so thin in a buildable texture. It offers ultimate lasting comfort with 40% caring ingredients. Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable. Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long lasting finish, and creamy comfort, the new addition to the family pushes colour, shine and comfort to the max. Bolder, intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that's in a league of its own - not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine. Adorned by a unique Cassandre engraved in the mould with a hot stamping technique. Wrapped round its middle, cinched at the waist, the iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lid, and #Enter the Bold. YSL Rouge Pur Couture The Bold owes its smooth texture and moisturising feel in no small part to the red floral oil, which come from the Ourika Community Gardens. In the untouched landscape of the Moroccan Atlas Mountains, known for its extreme conditions, YSL Beauté created exceptional gardens where botanicals are harvested by a cooperative of 33 women.