Pure colour burst of pure colour. Pure pigments transform in an instant lip fusion. Full coverage in a weightless creamy texture for couture satin look and bare lip feel. Effortless glide for a high precision foolproof application in one swipe. PURE CARE High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel. Softer and smoother lips with each application. PURE COUTURE Expertly curated multiple shades of couture in 4 colour families designed for every skin tone & attitude. Packaging designed with sustainability at heart with refills available in YSLs 4 muse shades: rouge muse, nu muse, orange muse, pink muse. TYPE Satin Lipstick. Consumer test on 300 women.