Discover Yves Saint Laurent Beauté's new Rouge Pur Couture The Bold lipstick, which offers intense colour and shine in just one application. This lipstick is a true couture object, with its black and gold case adorned with the iconic Yves Saint Laurent Cassandre logo. Thanks to intense pigments and a creamy texture, it provides a long-lasting enhancement to the lips. With 40% skincare ingredients like red floral oil and grape oil, Rouge Pur Couture The Bold drenches lips with moisture, protects them from drying out and smooths them for 10 hours of ultimate comfort, like a second skin. A long-lasting gloss finish that won't fade. Available in 12 intense, radiant shades.