PowerBlend 7, with iTextureControl, let’s you customize your blending with three textures and nine food programs tailored to your taste. Coupled with a potent 1400 W motor and speeds up to 30,000 RPMs, PowerBlend 7 is designed with TriAction Technology for precise blending by eliminating blind spots and swiftly redirecting ingredients. The coupling that is both metal-reinforced for more durability and rubber-coated for a quieter process define its character. iTextureControl Choose your desired texture for each program. Automate your texture preference in 3 effortless steps. Step 1) select 1 food program, step 2) select 1 texture, step 3) press start. TriAction Technology 50% finer and 2x faster. * Thanks to the uniquely engineered triangular-shaped jug that ensures ingredients get redirected faster to the blending areas. *Compared to Braun JB 1000. Powerful 1400W motor Experience the robust power of a 1400W motor to elevate your blending experience and guarantee optimal results. PrecisionCrush blade The efficiently designed blade shape ensures an optimal blending circulation and consistently great blending results over a long period of use. 9 food programs Personalize your blend with 9 programs. 3 food programs x 3 textures. Clean program Simplifies the cleaning process by just turning the dial to clean and press start. Metal reinforced coupling Providing a higher durability and ensuring your blender stands the test of time.