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Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown
Clairol Natural Instincts Hair Colour - 5 Medium Brown

Clairol Natural Instincts Hair Colour - 5 Medium Brown

Clairol Natural Instincts Hair Colour - 5 Medium Brown

$9.99

(6,459 reviews)

Discover your natural way to shine! Made with 80% naturally derived ingredients, the new Clairol Natural Instincts range gives you healthy looking hair colour that lasts up to 28 washes. This semi-permanent colour includes coconut oil and aloe vera and is formulated without ammonia or added parabens. Blends away your greys and enhances your natural colour in only 20 minutes. Clairol Natural Instincts also features ME+ an allergy gentle molecule; A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one.

Discover your natural way to shine! Made with 80% naturally derived ingredients, the new Clairol Natural Instincts range gives you healthy looking hair colour that lasts up to 28 washes. This semi-permanent colour includes coconut oil and aloe vera and is formulated without ammonia or added parabens. Blends away your greys and enhances your natural colour in only 20 minutes. Clairol Natural Instincts also features ME+ an allergy gentle molecule; A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one.

(6,459 reviews)

Discover your natural way to shine! Made with 80% naturally derived ingredients, the new Clairol Natural Instincts range gives you healthy looking hair colour that lasts up to 28 washes. This semi-permanent colour includes coconut oil and aloe vera and is formulated without ammonia or added parabens. Blends away your greys and enhances your natural colour in only 20 minutes. Clairol Natural Instincts also features ME+ an allergy gentle molecule; A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one.

Discover your natural way to shine! Made with 80% naturally derived ingredients, the new Clairol Natural Instincts range gives you healthy looking hair colour that lasts up to 28 washes. This semi-permanent colour includes coconut oil and aloe vera and is formulated without ammonia or added parabens. Blends away your greys and enhances your natural colour in only 20 minutes. Clairol Natural Instincts also features ME+ an allergy gentle molecule; A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one.

$9.99 - $101.00

in 20 offers

The lowest price for Clairol Natural Instincts Hair Colour - 5 Medium Brown right now is $9.99 at Amazon.com.au, compared across 15 retailers.

The all-time low was $9.99 on 31 July 2025. That's the lowest price we've ever tracked — a great time to buy.

Prices last updated 7 June 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 07/06/2026 08:39:17

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$9.99

Clairol Natural Instincts Semi-Permanant Hair Colour, 5 Medium Brown, Ammonia Free, Natural Hair Colour

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Amazon.com.au

$16.82

Natural Instincts Haircolor - 5 Medium Brown by Clairol for Women - 1 Application Hair Color

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Amazon.com.au

$25.99

Natural Instincts 5 Medium Brown 1 Pack

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Grocerize

$10.00

Clairol Natural Instincts Hair Colour 5 Medium Brown Semi Permanent each

Free delivery between Mon – Tue

Chemist Warehouse

$11.99

Natural Instincts 5 Hazelnut, Medium Brown Semi Permanent Hair Colour

Delivery between Mon – Tue $9.99

Klose's Supermarkets

$14.40

Clairol Natural Instincts Semi-Permanent Hair Colour 5 Medium Brown

Horo.co.nz

$17.13

clairol natural instincts hair colour hazelnut 5 medium brown 1pk

Delivery $15.61

Desertcart.ae

$17.76

Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye, 5 Medium Brown

Free delivery between 16–19 June

Desertcart.ae

$59.46

- Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown | AmmoniaFree, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3

Free delivery between 16–19 June

Priceline

$19.99

Clairol Natural Instincts 5 Medium Brown 1 Pack

Delivery by Tue $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

8 April 2024deepa.n

originally posted on influenster.com

I have been using Natural instinct colour from last 2 year and I am not new for this hair colour brand. Before telling my experience I want to explain few features of this colour that's make me buy every time I need colour on my hair. It has 80% natural derived ingredients and for my sensative hair it's very gentle. It lasts quite long comparison than other brands. No ammonia It's vegan Experience - I like how it gives shine and life after applying it. No strong smell and hair looks very healthy. It's perfect for me as a new mom since I don't have much time to get ready and go to salon. It's 80% natural and no ammonia and that's a big thing for me since I am trying to adopt most natural products.

11 March 2024elena.g

originally posted on influenster.com

Out of all the brands that offer hair colouring treatments, I think I have the most “hits” when I use Clairol. This time I received the product from Influenster in exchange for my honest review. The colour I’ve been sent is lighter than the one usually purchase so it was interesting for me to try it out and see what it can do for my long hair . I liked a lot that it doesn’t have ammonia and the texture of the cream was smooth like butter. It was very easy to spread the colouring cream over my hair , it wasn’t too liquidy. It was enough product to cover all my hair which is quite long. I deducted one star because it didn’t cover the roots ( the grey hairs) 100%- but that was because the color was lighter than usual . Golden medium brown or ash medium brown will ... MoreOut of all the brands that offer hair colouring treatments, I think I have the most “hits” when I use Clairol. This time I received the product from Influenster in exchange for my honest review. The colour I’ve been sent is lighter than the one usually purchase so it was interesting for me to try it out and see what it can do for my long hair . I liked a lot that it doesn’t have ammonia and the texture of the cream was smooth like butter. It was very easy to spread the colouring cream over my hair , it wasn’t too liquidy. It was enough product to cover all my hair which is quite long. I deducted one star because it didn’t cover the roots ( the grey hairs) 100%- but that was because the color was lighter than usual . Golden medium brown or ash medium brown will accomplish that . Quite pleased with the results overall.

Dark Rose Gold - Sat on the fence
16 July 2023Charbeans

originally posted on superdrug.com

(History (optional to read!): I naturally have thick slightly wavy medium brown. Have recently removed lots of stubborn black hair dye to get back to my natural medium brown colour, has left it a slight golden gingery medium brown, with golden dark blonde ends)Application: application was very easy. More or less non drip. No bad smell and didnt feel like a hair dye, felt like it was more a conditioner.Quantity: I bought 2 boxes. 1 wasn't enough for my thick shoulder length hair, but 2 was too much. But glad I bought 2.Absolutely love the quality and quantity of the conditioner and is one of the best conditioners for ny hair ever with great ingredients and really smooths it and hydrates it.Results: kind of sat on the fence about it. I wouldn't say it's rose ... More(History (optional to read!): I naturally have thick slightly wavy medium brown. Have recently removed lots of stubborn black hair dye to get back to my natural medium brown colour, has left it a slight golden gingery medium brown, with golden dark blonde ends)Application: application was very easy. More or less non drip. No bad smell and didnt feel like a hair dye, felt like it was more a conditioner.Quantity: I bought 2 boxes. 1 wasn't enough for my thick shoulder length hair, but 2 was too much. But glad I bought 2.Absolutely love the quality and quantity of the conditioner and is one of the best conditioners for ny hair ever with great ingredients and really smooths it and hydrates it.Results: kind of sat on the fence about it. I wouldn't say it's rose gold at all. Its more of an auburn. I don't mind it, but it doesn't have the pinky/rose tones, it only has the warm peachy/gold tones. And rose gold has a mixture of both.Recommendation: even though I wasn't 100% happy, it is something I'd buy again. As the quality of the colour is great and didnt feel damaging to my hair at all. And for something that is vegan, cruelty free, is made of coconut and aloe Vera, that isn't damaging... is a bonus. The colour is nice, but not exactly what I was looking for. But would be a good base if I wanted to try pinky/rose gold temporary colour conditioned and colour glosses on top.

Specification

Product dimensions16.5 x 6 x 9.5 cm; 125 Grams
Country of originUSA
Item formCream
Unit count1.0 count

Price comparison

Updated 5 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$9.99

Clairol Natural Instincts Semi-Permanant Hair Colour, 5 Medium Brown, Ammonia Free, Natural Hair Colour

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Amazon.com.au

$16.82

Natural Instincts Haircolor - 5 Medium Brown by Clairol for Women - 1 Application Hair Color

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Amazon.com.au

$25.99

Natural Instincts 5 Medium Brown 1 Pack

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Grocerize

$10.00

Clairol Natural Instincts Hair Colour 5 Medium Brown Semi Permanent each

Free delivery between Mon – Tue

Chemist Warehouse

$11.99

Natural Instincts 5 Hazelnut, Medium Brown Semi Permanent Hair Colour

Delivery between Mon – Tue $9.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

8 April 2024

I have been using Natural instinct colour from last 2 year and I am not new for this hair colour brand. Before telling my experience I want to explain few features of this colour that's make me buy every time I need colour on my hair. It has 80% natural derived ingredients and for my sensative hair it's very gentle. It lasts quite long comparison than other brands. No ammonia It's vegan Experience - I like how it gives shine and life after applying it. No strong smell and hair looks very healthy. It's perfect for me as a new mom since I don't have much time to get ready and go to salon. It's 80% natural and no ammonia and that's a big thing for me since I am trying to adopt most natural products.

deepa.n originally posted on influenster.com
11 March 2024

Out of all the brands that offer hair colouring treatments, I think I have the most “hits” when I use Clairol. This time I received the product from Influenster in exchange for my honest review. The colour I’ve been sent is lighter than the one usually purchase so it was interesting for me to try it out and see what it can do for my long hair . I liked a lot that it doesn’t have ammonia and the texture of the cream was smooth like butter. It was very easy to spread the colouring cream over my hair , it wasn’t too liquidy. It was enough product to cover all my hair which is quite long. I deducted one star because it didn’t cover the roots ( the grey hairs) 100%- but that was because the color was lighter than usual . Golden medium brown or ash medium brown will ... MoreOut of all the brands that offer hair colouring treatments, I think I have the most “hits” when I use Clairol. This time I received the product from Influenster in exchange for my honest review. The colour I’ve been sent is lighter than the one usually purchase so it was interesting for me to try it out and see what it can do for my long hair . I liked a lot that it doesn’t have ammonia and the texture of the cream was smooth like butter. It was very easy to spread the colouring cream over my hair , it wasn’t too liquidy. It was enough product to cover all my hair which is quite long. I deducted one star because it didn’t cover the roots ( the grey hairs) 100%- but that was because the color was lighter than usual . Golden medium brown or ash medium brown will accomplish that . Quite pleased with the results overall.

elena.g originally posted on influenster.com
Dark Rose Gold - Sat on the fence
16 July 2023

(History (optional to read!): I naturally have thick slightly wavy medium brown. Have recently removed lots of stubborn black hair dye to get back to my natural medium brown colour, has left it a slight golden gingery medium brown, with golden dark blonde ends)Application: application was very easy. More or less non drip. No bad smell and didnt feel like a hair dye, felt like it was more a conditioner.Quantity: I bought 2 boxes. 1 wasn't enough for my thick shoulder length hair, but 2 was too much. But glad I bought 2.Absolutely love the quality and quantity of the conditioner and is one of the best conditioners for ny hair ever with great ingredients and really smooths it and hydrates it.Results: kind of sat on the fence about it. I wouldn't say it's rose ... More(History (optional to read!): I naturally have thick slightly wavy medium brown. Have recently removed lots of stubborn black hair dye to get back to my natural medium brown colour, has left it a slight golden gingery medium brown, with golden dark blonde ends)Application: application was very easy. More or less non drip. No bad smell and didnt feel like a hair dye, felt like it was more a conditioner.Quantity: I bought 2 boxes. 1 wasn't enough for my thick shoulder length hair, but 2 was too much. But glad I bought 2.Absolutely love the quality and quantity of the conditioner and is one of the best conditioners for ny hair ever with great ingredients and really smooths it and hydrates it.Results: kind of sat on the fence about it. I wouldn't say it's rose gold at all. Its more of an auburn. I don't mind it, but it doesn't have the pinky/rose tones, it only has the warm peachy/gold tones. And rose gold has a mixture of both.Recommendation: even though I wasn't 100% happy, it is something I'd buy again. As the quality of the colour is great and didnt feel damaging to my hair at all. And for something that is vegan, cruelty free, is made of coconut and aloe Vera, that isn't damaging... is a bonus. The colour is nice, but not exactly what I was looking for. But would be a good base if I wanted to try pinky/rose gold temporary colour conditioned and colour glosses on top.

Charbeans originally posted on superdrug.com
Fantastic! If you understand what a demi is
16 August 2023

I grew my hair out from a pixie and dream of one day having long blonde hair. Knowing my latina virgin hair lifts easily, I committed to only using demis while I was growing it out. My hair is now super long and I'm starting the transition to blonde.Just as the black Natural Instincts effectively covered my graying roots adequately, the 5R that I put on top of my bleached hair is gorgeous and true to color (it is electric orange on the spots that lifted too hot, but that is to be expected). My bleach process was overall so much smoother than if I had been using permanent dyes to cover my grays.YES you will need to do cold washes. YES you will need to shampoo only once or twice a week if possible. Plan to use this in conjunction with overtone or another color ... MoreI grew my hair out from a pixie and dream of one day having long blonde hair. Knowing my latina virgin hair lifts easily, I committed to only using demis while I was growing it out. My hair is now super long and I'm starting the transition to blonde.Just as the black Natural Instincts effectively covered my graying roots adequately, the 5R that I put on top of my bleached hair is gorgeous and true to color (it is electric orange on the spots that lifted too hot, but that is to be expected). My bleach process was overall so much smoother than if I had been using permanent dyes to cover my grays.YES you will need to do cold washes. YES you will need to shampoo only once or twice a week if possible. Plan to use this in conjunction with overtone or another color depositer if you want to maintain long term vibrancy, and especially if you wash frequently- that is just the way demis work. Protect your hairline when you wash you face to prevent halo fading. Red dye is notoriously hard to keep in hair, even permanents, so take all of the extra precautions. It's still worth it for the health of your hair. Everyone keeps asking what salon did my hair. I'm going to go back in and add a brown shadow root to complete the look but I continue to love this line.

Riri originally posted on clairol.com
Great coverage with no harsh smell
7 April 2024

I received Clairol Natural Instincts 5G Medium Golden Brown complimentary from Influenster and Clairol for my honest review. I was eager to see if it covered all my gray hair and added some shine to my hair.I loved that it covered all my grey hair. It brought back a nice smooth shine to my hair. It left my hair soft, radiant, and healthy-looking.It was so easy to use. The step-by-step instructions were clear. It came with plastic gloves. The conditioner left my hair silky smooth. No harsh smell. No ammonia. No parabens. It was gentle on my hair, It has coconut and aloe vera. It is made with naturally derived ingredients. It did not irritate my scalp. It was a little darker than I expected but I did love the colour. The colour is long-lasting. It lasts around 28 ... MoreI received Clairol Natural Instincts 5G Medium Golden Brown complimentary from Influenster and Clairol for my honest review. I was eager to see if it covered all my gray hair and added some shine to my hair.I loved that it covered all my grey hair. It brought back a nice smooth shine to my hair. It left my hair soft, radiant, and healthy-looking.It was so easy to use. The step-by-step instructions were clear. It came with plastic gloves. The conditioner left my hair silky smooth. No harsh smell. No ammonia. No parabens. It was gentle on my hair, It has coconut and aloe vera. It is made with naturally derived ingredients. It did not irritate my scalp. It was a little darker than I expected but I did love the colour. The colour is long-lasting. It lasts around 28 washings.I would buy it again and I would recommend it.

originally posted on clairol.com
Healthy, shiny, lively hair
8 April 2024

I have been using Natural instinct colour from last 2 year and I am not new for this hair colour brand.Before telling my experience I want to explain few features of this colour that's make me buy every time I need colour on my hair.It has 80% natural derived ingredients and for my sensative hair it's very gentle.It lasts quite long comparison than other brands.No ammoniaIt's veganExperience - I like how it gives shine and life after applying it. No strong smell and hair looks very healthy.It's perfect for me as a new mom since I don't have much time to get ready and go to salon.It's 80% natural and no ammonia and that's a big thing for me since I am trying to adopt most natural products.

deepan3 originally posted on clairol.com
It is now changed
7 May 2024

I always nought this to color my wifes hair as this product did not stink like other brands. I am allergic to strong smells and perfume. I had to sleep on the couch last night due to the strong smell after many hours of doing the color.I wish the company would go back to the old formula. It covered the gray plus it had no smell. This new formula makes me sick to use it because the smell is so strong. The company needs to consider all the customers that can’t be around strong smells. I had used natural instinct since it first came out and was so happy with it until the formula was changed. The old saying if it ain’t broke don’t fix it. Well it wasn’t broke and y’all ruined it. Please bring back the original without the horrible smell. If you have any left sitting ... MoreI always nought this to color my wifes hair as this product did not stink like other brands. I am allergic to strong smells and perfume. I had to sleep on the couch last night due to the strong smell after many hours of doing the color.I wish the company would go back to the old formula. It covered the gray plus it had no smell. This new formula makes me sick to use it because the smell is so strong. The company needs to consider all the customers that can’t be around strong smells. I had used natural instinct since it first came out and was so happy with it until the formula was changed. The old saying if it ain’t broke don’t fix it. Well it wasn’t broke and y’all ruined it. Please bring back the original without the horrible smell. If you have any left sitting around of the old formula I would gladly purchase some.

Richard originally posted on cvs.com
Perfect product!
7 September 2024

I’m 46. I love this product! It’s not too harsh and leaves no distinct line like permanent coloring. It just naturally blends in with my grays and my brown color. I use number 6. I feel like leaving it on much longer than 25 minutes makes my hair brassy. I just wish they made little touch up kits that don’t cost the same or more than the complete kit. I just save my brush from my root touch-up kit then use it with less formula from the regular kit. It’s just a cheaper option. Hope this helps someone. :) oh and the conditioner is the best!!!! I even use to help my eight year old with her tangles. Smells nice! too. Thanks!

Edennis originally posted on clairol.com
Update on previous review
20 January 2024

So, I used 8A to cover regrowth of grey and highlights last September and it came out darker than I expected but faded quite quickly. As I had grey regrowth, I applied again after 6 weeks. Great coverage again. I decided to let it wash out completely so have not applied since November. But, the colour, although much lighter, looks like permanent. I have a clear line of regrowth even though I have washed it around 35 times. And that regrowth is clearly from. the last time I coloured it as it is only about an inch. My previous permanent colour would he grown out at least 3 to 4 nches by now. I now have to get a salon colour to sort this out as I am not using this again. I only wanted a temp. boost to cover my roots as the old colour grew out and now I have another ... MoreSo, I used 8A to cover regrowth of grey and highlights last September and it came out darker than I expected but faded quite quickly. As I had grey regrowth, I applied again after 6 weeks. Great coverage again. I decided to let it wash out completely so have not applied since November. But, the colour, although much lighter, looks like permanent. I have a clear line of regrowth even though I have washed it around 35 times. And that regrowth is clearly from. the last time I coloured it as it is only about an inch. My previous permanent colour would he grown out at least 3 to 4 nches by now. I now have to get a salon colour to sort this out as I am not using this again. I only wanted a temp. boost to cover my roots as the old colour grew out and now I have another roots problem!

Linda originally posted on lookfantastic.com
Used for years, 66 years old, no grey showing
31 March 2024

Im maybe not typically grey but I do have some grey and this is perfect for me. I use it about every 2 months. I usually use the blonde and it lightens and covers. Ive used this rose gold before and I like it for a change. Its an unusual tone, warm without being stark. It is semi permanent and will slowly fade. If you have loads of grey its worth a shot if your trying to maintain condition as I am, using more regularly will create a build up of colour too, so again, worth a try. I use this now as I spent 40 years bleaching my hair and at 66 I cant keep that up. This (in all the medium to light colours) works fine for me. The condition of my hair is great now. I leave it in longer than stated to get maximum benefit. My hair is only shoulder length so sometimes I just ... MoreIm maybe not typically grey but I do have some grey and this is perfect for me. I use it about every 2 months. I usually use the blonde and it lightens and covers. Ive used this rose gold before and I like it for a change. Its an unusual tone, warm without being stark. It is semi permanent and will slowly fade. If you have loads of grey its worth a shot if your trying to maintain condition as I am, using more regularly will create a build up of colour too, so again, worth a try. I use this now as I spent 40 years bleaching my hair and at 66 I cant keep that up. This (in all the medium to light colours) works fine for me. The condition of my hair is great now. I leave it in longer than stated to get maximum benefit. My hair is only shoulder length so sometimes I just use half the pack too. Those saying it doesnt even touch grey can only speak for their hair. It covers mine perfectly. I think thick grey hair that was dark may struggle but I cant say.

FGib-57 originally posted on ocado.com

Specification

Product dimensions16.5 x 6 x 9.5 cm; 125 Grams
Country of originUSA
Item formCream
Unit count1.0 count

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