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Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml
Hugo Boss - Hugo Now 75ml

Hugo Boss - Hugo Now 75ml

(155 reviews)

With Hugo Now Eau de Toilette spray, the eccentric fashion designer and perfumer Hugo Boss has once again succeeded in creating a fragrance that perfectly combines the modern elegance of men with casual influences. The charismatic British singer Liam Payne is the face of this fragrance. With its casual yet equally strong charisma, it perfectly reflects the style of the current zeitgeist. The Hugo Now Eau de Toilette spray by Hugo Boss has an aquatic-citric orientation, combined with fresh, fruity and spicy notes. The nuances weave together to create a fragrance composition that is both unmistakable and stylish.Refreshing, stylish and sophisticated – for men in the prime of their lifeThe top note unfolds to reveal traces of lemon peel and cardamom. The refreshing and sparkling elements of mint, aquozone and lavender follow in the heart note. To add depth, Haitian vetiver completes this extravagant fragrance composition in the base note. The long-lasting fragrance can be worn daily around the office, for leisure and during sports. With the Hugo Now Eau de Toilette spray, Hugo Boss has remained true to its well-known bottle style. Solid frosted glass and a simple design highlight that this is a clear, sporty and invigorating fragrance.

With Hugo Now Eau de Toilette spray, the eccentric fashion designer and perfumer Hugo Boss has once again succeeded in creating a fragrance that perfectly combines the modern elegance of men with casual influences. The charismatic British singer Liam Payne is the face of this fragrance. With its casual yet equally strong charisma, it perfectly reflects the style of the current zeitgeist. The Hugo Now Eau de Toilette spray by Hugo Boss has an aquatic-citric orientation, combined with fresh, fruity and spicy notes. The nuances weave together to create a fragrance composition that is both unmistakable and stylish.Refreshing, stylish and sophisticated – for men in the prime of their lifeThe top note unfolds to reveal traces of lemon peel and cardamom. The refreshing and sparkling elements of mint, aquozone and lavender follow in the heart note. To add depth, Haitian vetiver completes this extravagant fragrance composition in the base note. The long-lasting fragrance can be worn daily around the office, for leisure and during sports. With the Hugo Now Eau de Toilette spray, Hugo Boss has remained true to its well-known bottle style. Solid frosted glass and a simple design highlight that this is a clear, sporty and invigorating fragrance.

$34.95 - $165.40

in 13 offers

last seen 10 May 2026

The lowest price we last saw for Hugo Boss - Hugo Now 75ml was $34.95 at Cosmetics Fragrance Direct, compared across 13 retailers (last seen 10 May 2026). Prices may have changed since.

The all-time low we recorded was $27.91 on 3 Oct 2024.

Hugo Boss - Hugo Now 75ml

$34.95

last seen 10 May 2026
(155 reviews)

With Hugo Now Eau de Toilette spray, the eccentric fashion designer and perfumer Hugo Boss has once again succeeded in creating a fragrance that perfectly combines the modern elegance of men with casual influences. The charismatic British singer Liam Payne is the face of this fragrance. With its casual yet equally strong charisma, it perfectly reflects the style of the current zeitgeist. The Hugo Now Eau de Toilette spray by Hugo Boss has an aquatic-citric orientation, combined with fresh, fruity and spicy notes. The nuances weave together to create a fragrance composition that is both unmistakable and stylish.Refreshing, stylish and sophisticated – for men in the prime of their lifeThe top note unfolds to reveal traces of lemon peel and cardamom. The refreshing and sparkling elements of mint, aquozone and lavender follow in the heart note. To add depth, Haitian vetiver completes this extravagant fragrance composition in the base note. The long-lasting fragrance can be worn daily around the office, for leisure and during sports. With the Hugo Now Eau de Toilette spray, Hugo Boss has remained true to its well-known bottle style. Solid frosted glass and a simple design highlight that this is a clear, sporty and invigorating fragrance.

With Hugo Now Eau de Toilette spray, the eccentric fashion designer and perfumer Hugo Boss has once again succeeded in creating a fragrance that perfectly combines the modern elegance of men with casual influences. The charismatic British singer Liam Payne is the face of this fragrance. With its casual yet equally strong charisma, it perfectly reflects the style of the current zeitgeist. The Hugo Now Eau de Toilette spray by Hugo Boss has an aquatic-citric orientation, combined with fresh, fruity and spicy notes. The nuances weave together to create a fragrance composition that is both unmistakable and stylish.Refreshing, stylish and sophisticated – for men in the prime of their lifeThe top note unfolds to reveal traces of lemon peel and cardamom. The refreshing and sparkling elements of mint, aquozone and lavender follow in the heart note. To add depth, Haitian vetiver completes this extravagant fragrance composition in the base note. The long-lasting fragrance can be worn daily around the office, for leisure and during sports. With the Hugo Now Eau de Toilette spray, Hugo Boss has remained true to its well-known bottle style. Solid frosted glass and a simple design highlight that this is a clear, sporty and invigorating fragrance.

Prices last updated 10 May 2026.

Size:

75 ml
125 ml

Price comparison

Price data powered by pricesAPI.io

Last updated at 10/05/2026 14:39:01

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=cfdirect.com.au&sz=64Cosmetics Fragrance Direct

$34.95

Hugo Boss Hugo Now Eau De Toilette 75ml - Cosmetics Fragrance Direct

Delivery $9.95

https://www.google.com/s2/favicons?domain=feelingsexy.com.au&sz=64Feeling Sexy Australia

$54.95

Hugo Now 75ml Eau de Toilette

Delivery between 11–18 May $6.95

https://www.google.com/s2/favicons?domain=perfumenz.co.nz&sz=64Perfume NZ

$57.33

Hugo Now by Hugo Boss 75ml EDT for Men

Delivery between 11–25 May $15.97

https://www.google.com/s2/favicons?domain=lifepharmacy.co.nz&sz=64Life Pharmacy

$59.88

Hugo Boss Man Now Eau de Toilette LE 75ml

Delivery $32.76

https://www.google.com/s2/favicons?domain=priceritemart.com.au&sz=64PriceRiteMart

$64.90

Boss Hugo Now 75ml Perfume

Delivery between 13–20 May $9.50

https://www.google.com/s2/favicons?domain=bnedutyfree.com.au&sz=64Brisbane Airport Duty Free

$66.00

Hugo Boss Now EDT 75ml

https://www.google.com/s2/favicons?domain=superbuys.com.au&sz=64SuperBuys Warehouse

$69.99

Hugo Boss Hugo Now 75ml EDT Spray Men

Delivery between 14–19 May $10.67

https://www.google.com/s2/favicons?domain=freshbeautyco.com.au&sz=64Fresh Beauty Co.

$79.25

Hugo Boss Hugo Now Eau De Toilette Spray 75ml/2.56oz

Delivery between 15–25 May $8.95

https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64eBay.com.au

$79.95

Hugo Now By Hugo Boss 75ml Edts Mens Fragrance

Delivery $7.95

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=kogan.com&sz=64Kogan.com

$79.95

Hugo Now By Hugo Boss 75ml Edts Mens Fragrance

Delivery $7.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

21 January 2021glazie.b

originally posted on influenster.com

I received this sample in my voxbox and I was excited to share it with my husband! We both took some time to smell the fragrance and gather our opinions. My husband is pretty simple and only had a few things to say about it: ā€œIt smells good, but it’s not something I’d wear everyday. It smells pretty fancy, so I’d only wear it on special occasions.ā€ I had a bit more of an opinion on the scent since I’m usually the one that picks purchases his cologne. To me, this fragrance was just alright. I usually go for something a little lighter, almost fresher smell. To me, it smelt a bit spicy it reminded me a lot of a more mature men’s cologne - something my dad might wear. to be honest, it almost smelt a lot like my fathers after shave or shaving cream he had when I was ...Ā MoreI received this sample in my voxbox and I was excited to share it with my husband! We both took some time to smell the fragrance and gather our opinions. My husband is pretty simple and only had a few things to say about it: ā€œIt smells good, but it’s not something I’d wear everyday. It smells pretty fancy, so I’d only wear it on special occasions.ā€ I had a bit more of an opinion on the scent since I’m usually the one that picks purchases his cologne. To me, this fragrance was just alright. I usually go for something a little lighter, almost fresher smell. To me, it smelt a bit spicy it reminded me a lot of a more mature men’s cologne - something my dad might wear. to be honest, it almost smelt a lot like my fathers after shave or shaving cream he had when I was growing up. In its own way it smelt fresh, just not in a way that particularly like. For comparison, my husband I love the Giorgio Armani Aqua DI Gio Pour Homme that’s something he wears on every occasion almost every day. This Hugo fragrance is not something I can see my husband reaching for too often, however, it might be a great gift for my dad next holiday.

23 April 2022michael.r

originally posted on influenster.com

One of my favorites used to be Hugo Boss EDT. I’ll never forget smelling it the first time. ā€œThat’s what a man is supposed to smell like.ā€ I was able to score this for a low price, and all nostalgia aside, something is different. Sure I can smell the Granny Smith apples, the marine like hints, and the masculine shower gel. Unfortunately that’s about it, despite the lavender trying. This is a weak choice, as there’s no projection or sillage. In many ways it reminds me of Polo Black, in which the bottle is a tuxedo, but underneath it’s a off color leisure suit. I used to get a athletic, fresh vibe, now it’s the green apple for at most a few hours, and there’s the party. A shame as the bottle and atomizer are top notch. I can’t recommend this one. Sure it’s not pond ...Ā MoreOne of my favorites used to be Hugo Boss EDT. I’ll never forget smelling it the first time. ā€œThat’s what a man is supposed to smell like.ā€ I was able to score this for a low price, and all nostalgia aside, something is different. Sure I can smell the Granny Smith apples, the marine like hints, and the masculine shower gel. Unfortunately that’s about it, despite the lavender trying. This is a weak choice, as there’s no projection or sillage. In many ways it reminds me of Polo Black, in which the bottle is a tuxedo, but underneath it’s a off color leisure suit. I used to get a athletic, fresh vibe, now it’s the green apple for at most a few hours, and there’s the party. A shame as the bottle and atomizer are top notch. I can’t recommend this one. Sure it’s not pond scum scented, but I’m disappointed by this lackluster performance. There are far better options than this.

Buyer Beware! This is knock off Hugo Boss Cologne.
28 December 2022Tracy

originally posted on walmart.com

Buyer Beware! This is knock off Hugo Boss cologne. It has a hint of scent that is kind of like Hugo Boss, but it isn’t. Whatever formula that is in this bottle once sprayed has no longevity once so ever. You can't even smell it from a person away. I gifted to this my husband who has been wearing Hugo Boss the 22 years we've been together- trust me, this stuff is fake. Now I have to go buy the real stuff that I thought I was getting here. I also can't return this because my husband threw out the box on Christmas. Maybe Walmart will issue me a refund for illegal knock off product.

Specification

Special Typenew
Fragrance FamilyAromatic/Aquatic
Launched2020
Set IncludesNo

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=cfdirect.com.au&sz=64
Cosmetics Fragrance Direct

$34.95

Out of stock

Hugo Boss Hugo Now Eau De Toilette 75ml - Cosmetics Fragrance Direct

Delivery $9.95

https://www.google.com/s2/favicons?domain=feelingsexy.com.au&sz=64
Feeling Sexy Australia

$54.95

Out of stock

Hugo Now 75ml Eau de Toilette

Delivery between 11–18 May $6.95

https://www.google.com/s2/favicons?domain=perfumenz.co.nz&sz=64
Perfume NZ

$57.33

Out of stock

Hugo Now by Hugo Boss 75ml EDT for Men

Delivery between 11–25 May $15.97

https://www.google.com/s2/favicons?domain=lifepharmacy.co.nz&sz=64
Life Pharmacy

$59.88

Out of stock

Hugo Boss Man Now Eau de Toilette LE 75ml

Delivery $32.76

https://www.google.com/s2/favicons?domain=priceritemart.com.au&sz=64
PriceRiteMart

$64.90

Out of stock

Boss Hugo Now 75ml Perfume

Delivery between 13–20 May $9.50

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

21 January 2021

I received this sample in my voxbox and I was excited to share it with my husband! We both took some time to smell the fragrance and gather our opinions. My husband is pretty simple and only had a few things to say about it: ā€œIt smells good, but it’s not something I’d wear everyday. It smells pretty fancy, so I’d only wear it on special occasions.ā€ I had a bit more of an opinion on the scent since I’m usually the one that picks purchases his cologne. To me, this fragrance was just alright. I usually go for something a little lighter, almost fresher smell. To me, it smelt a bit spicy it reminded me a lot of a more mature men’s cologne - something my dad might wear. to be honest, it almost smelt a lot like my fathers after shave or shaving cream he had when I was ...Ā MoreI received this sample in my voxbox and I was excited to share it with my husband! We both took some time to smell the fragrance and gather our opinions. My husband is pretty simple and only had a few things to say about it: ā€œIt smells good, but it’s not something I’d wear everyday. It smells pretty fancy, so I’d only wear it on special occasions.ā€ I had a bit more of an opinion on the scent since I’m usually the one that picks purchases his cologne. To me, this fragrance was just alright. I usually go for something a little lighter, almost fresher smell. To me, it smelt a bit spicy it reminded me a lot of a more mature men’s cologne - something my dad might wear. to be honest, it almost smelt a lot like my fathers after shave or shaving cream he had when I was growing up. In its own way it smelt fresh, just not in a way that particularly like. For comparison, my husband I love the Giorgio Armani Aqua DI Gio Pour Homme that’s something he wears on every occasion almost every day. This Hugo fragrance is not something I can see my husband reaching for too often, however, it might be a great gift for my dad next holiday.

glazie.b originally posted on influenster.com
23 April 2022

One of my favorites used to be Hugo Boss EDT. I’ll never forget smelling it the first time. ā€œThat’s what a man is supposed to smell like.ā€ I was able to score this for a low price, and all nostalgia aside, something is different. Sure I can smell the Granny Smith apples, the marine like hints, and the masculine shower gel. Unfortunately that’s about it, despite the lavender trying. This is a weak choice, as there’s no projection or sillage. In many ways it reminds me of Polo Black, in which the bottle is a tuxedo, but underneath it’s a off color leisure suit. I used to get a athletic, fresh vibe, now it’s the green apple for at most a few hours, and there’s the party. A shame as the bottle and atomizer are top notch. I can’t recommend this one. Sure it’s not pond ...Ā MoreOne of my favorites used to be Hugo Boss EDT. I’ll never forget smelling it the first time. ā€œThat’s what a man is supposed to smell like.ā€ I was able to score this for a low price, and all nostalgia aside, something is different. Sure I can smell the Granny Smith apples, the marine like hints, and the masculine shower gel. Unfortunately that’s about it, despite the lavender trying. This is a weak choice, as there’s no projection or sillage. In many ways it reminds me of Polo Black, in which the bottle is a tuxedo, but underneath it’s a off color leisure suit. I used to get a athletic, fresh vibe, now it’s the green apple for at most a few hours, and there’s the party. A shame as the bottle and atomizer are top notch. I can’t recommend this one. Sure it’s not pond scum scented, but I’m disappointed by this lackluster performance. There are far better options than this.

michael.r originally posted on influenster.com
Buyer Beware! This is knock off Hugo Boss Cologne.
28 December 2022

Buyer Beware! This is knock off Hugo Boss cologne. It has a hint of scent that is kind of like Hugo Boss, but it isn’t. Whatever formula that is in this bottle once sprayed has no longevity once so ever. You can't even smell it from a person away. I gifted to this my husband who has been wearing Hugo Boss the 22 years we've been together- trust me, this stuff is fake. Now I have to go buy the real stuff that I thought I was getting here. I also can't return this because my husband threw out the box on Christmas. Maybe Walmart will issue me a refund for illegal knock off product.

Tracy originally posted on walmart.com
Hugo Boss Hugo Man Eau De Toilette 40ml Spray
24 August 2022

Bought this as a gift for my son as he loves all Hugo Boss fragrances and hasnt had this one. The toilet bag is absolutely lovely, and the bottle inside is 100 ml, together with a travel spray of the same fragrance. Im certain my son will love it. I was so impressed with the sale price of this Its also in a really nice gift box. Overall, a true bargain and its a lovely gift. Im certain it wouldve cost a lot more elsewhere Really pleased with my purchase

Anonymous originally posted on perfumesoflondon.co.uk
Hugo Boss Hugo Now 75ml EDT Spray
21 August 2020

I am not exactly sure if any customer review of perfume can have any significant value since the appreciation is mostly based on taste. Either you like the perfume or you dont. So what else can we consider for a review Lets seeFor once, price can be a factor. Ingredients too. PackagingAs far as I know, the concentration of perfume decreases from high to lower from Parfum 15 to 40 of fragrance Eau de parfum 15 to 20 of fragrance Eau de Toilette 5 to 15 of fragrance Eau de Cologne 2 to 4 of fragrance Eau Fraiche 1 to 3 of fragranceUsually the most concentration of fragrance, the higher the price but of course brand recognition will impact also greatly the price.Here is what I like about Hugo Boss Hugo Eau de Toilette Nice fragrance. This fragrance combines an ...Ā MoreI am not exactly sure if any customer review of perfume can have any significant value since the appreciation is mostly based on taste. Either you like the perfume or you dont. So what else can we consider for a review Lets seeFor once, price can be a factor. Ingredients too. PackagingAs far as I know, the concentration of perfume decreases from high to lower from Parfum 15 to 40 of fragrance Eau de parfum 15 to 20 of fragrance Eau de Toilette 5 to 15 of fragrance Eau de Cologne 2 to 4 of fragrance Eau Fraiche 1 to 3 of fragranceUsually the most concentration of fragrance, the higher the price but of course brand recognition will impact also greatly the price.Here is what I like about Hugo Boss Hugo Eau de Toilette Nice fragrance. This fragrance combines an exhilarating boost of cardamom and lemon zest with fresh aromatic notes of lavender, mint and vetiver Quote from the page. This Eau de toilette does not need much to smell good. It last through the day Does not evaporates too fast Nice brand Nice bottle design with a spray and a screw on cap.Here is what I like less At about 70 for an Eau de toilette, the price is a bit steep.In conclusionI will enjoy wearing this Eau de Toilette.4 stars.

Anonymous originally posted on perfumesoflondon.co.uk
Hugo is the Boss!
19 January 2023

You cannot go wrong with this one! Hugo is the benchmark of the Hugo Boss line of men's fragrances. It's a fresh clean scent that projects moderately and never overbearing. Lightly citrus with base notes of spice. The Boss line fluctuates greatly! In other words,no two are even close to being similar! So it's best to test in person rather than "blind" buy. But IMO this one is a hit!

manti_scot originally posted on ebay.com
Hugo man edt
21 September 2022

Smells like Hugo. The same slightly synthetic, slightly headache-inducing underlying smell. But nice. It does last a long time over four hours. Could even smell it next morning. Have tried layering it with Acqua di Palma Colonia, Acqua di Palma Sandalo and Dior Sauvage Eau de Parfum. Together! Smells great!

hugtitma_0 originally posted on ebay.com
Not purchasing this again
11 October 2022

The weird thing about these new Hugo boss colognes are that they don't come with the plastic wrapping around them anymore. The first time I purchased them I was super confused when I received it without the wrapper. But then I realised they are all like that for some reason. It doesn't really feel right, since it can be opened and tested.The tones are more bitter than I remembered and the scent doesn't last that long, so I don't think I will be purchasing this particular cologne again.I had this delivered which came in the box and was very well protected, so super happy about the delivery conditions.

MustafaSal originally posted on chemistwarehouse.com.au
Tester
7 December 2022

Its was boss aftershave and selling for a good price. My lad would rather wear a bad smelling designer label than a cheap nice smelling scent. So I bought him a designer gift. Whilst I was awaiting delivery I had popped into boots and sought out the bottle. I also managed to blag a vial. Very nice indeed, he doesn't know he's getting it, so he might not. My Mrs asked what I had got on, I told her, tester. I find boss original a strong statement smell. Just Different, is like the original, just lighter and sweeter. Original is serious, Just Different, is not there to compete it smells good and draws compliments. My lad even likes it. Hope Santa has got my letter and not stuck in the strike backlog. I will just have to ration the vial.

steald85 originally posted on ebay.com
Very nice, fresh scent
23 August 2019

First of all. This is wonderful value for a 200ml bottle of aftershave, and it should last a long time. Secondly this is the first Hugo Boss aftershave I've owned in about 15 years. So, I was intrigued to see what it was like.The first thing I noticed when I sprayed this was the fresh minty vibe from the juice. I actually bought this blind and I didn’t check out the notes for this but I wasn’t surprised to find out that indeed mint is included, after that burst of fresh mint you pick up the original Hugo Boss scent but with a crisp apple scent that reminds me of DKNY Apple for me anyway. It has that sort scent on the dry down.The projection and longevity of this aftershave isn’t the best. Like a lot of modern scents, it sits well on your clothes but for me, this ...Ā MoreFirst of all. This is wonderful value for a 200ml bottle of aftershave, and it should last a long time. Secondly this is the first Hugo Boss aftershave I've owned in about 15 years. So, I was intrigued to see what it was like.The first thing I noticed when I sprayed this was the fresh minty vibe from the juice. I actually bought this blind and I didn’t check out the notes for this but I wasn’t surprised to find out that indeed mint is included, after that burst of fresh mint you pick up the original Hugo Boss scent but with a crisp apple scent that reminds me of DKNY Apple for me anyway. It has that sort scent on the dry down.The projection and longevity of this aftershave isn’t the best. Like a lot of modern scents, it sits well on your clothes but for me, this one doesn’t last long on the skin. I asked my work colleagues if they could smell me an odd request, but they said they couldn’t really pick it up which is a slight disappointment. You need to be pretty close to get a whiff of the juice.Overall, however I’m pleased with my purchase and it’s another bottle in the collection.I think this could work as a summer scent and maybe the start of winter as it's not sickly sweet, it kind of has a darker edge that I feel would work well on a winters night.

LoveGrowl originally posted on fragrancedirect.co.uk

Specification

Special Typenew
Fragrance FamilyAromatic/Aquatic
Launched2020
Set IncludesNo

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