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L'Oreal Dia Richesse 5.12
L'Oreal Dia Richesse 5.12
L'Oreal Dia Richesse 5.12
L'Oreal Dia Richesse 5.12
L'Oreal Dia Richesse 5.12
L'Oreal Dia Richesse 5.12

L'Oreal Dia Richesse 5.12

(3,321 reviews)

Tone-on-tone hair colour ideal for blending away your first grey hairs. A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving you with natural-looking colour. The short development time also makes it perfect for quick hair dye top-up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.

Tone-on-tone hair colour ideal for blending away your first grey hairs. A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving you with natural-looking colour. The short development time also makes it perfect for quick hair dye top-up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.

$21.95 - $27.83

in 3 offers

last seen 15 May 2026

The lowest price we last saw for L'Oreal Dia Richesse 5.12 was $21.95 at Salon Warehouse, compared across 3 retailers (last seen 15 May 2026). Prices may have changed since.

The all-time low we recorded was $13.00 on 20 Feb 2024.

Prices last updated 15 May 2026.

Color:

,24 Sunstone Bronze

L'Oreal Dia Richesse 5.12

$21.95

last seen 15 May 2026
(3,321 reviews)

Tone-on-tone hair colour ideal for blending away your first grey hairs. A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving you with natural-looking colour. The short development time also makes it perfect for quick hair dye top-up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.

Tone-on-tone hair colour ideal for blending away your first grey hairs. A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving you with natural-looking colour. The short development time also makes it perfect for quick hair dye top-up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.

.11 Silver
.24 Rose Gold
.35 Terracotta Brown
1
1/1n Black
2.10
3
3/3n Darkest Brown
4
4.8
4.15
4.20
4.62
4/4n Dark Brown
5
5.01
5.3
5.5
5.8
5.12
5.13
5.15
5.25
5.31
5.32
5.35
5.42
5.52
5.54
5.60
6
6.01
6.3
6.8
6.12
6.13
6.23
6.24
6.31
6.34
6.35
6.40
6.45
6.64
6/6n Light Brown
7
7,35
7.01
7.8
7.13
7.23
7.30
7.31
7.32
7/7n Dark Blonde
8
8.02
8.3

Price comparison

Price data powered by pricesAPI.io

Last updated at 15/05/2026 16:23:38

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64Amazon.com.au

$27.83

L'Oreal Dia Richesse Demi-Permanent Hair Colour 50 ml, No. 5.12 Blueberry Chestnut

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64Salon Warehouse

$21.95

L'Oreal Dia Richesse Semi Permanent Colour 5.12

Delivery between 25–26 May $12

https://www.google.com/s2/favicons?domain=bellezza.com.au&sz=64Bellezza Australia

$25.50

L'Oreal DiaRichesse Semi Permanent Hair Colour 50g | Bellezza

Delivery between 20–28 May $11.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

14 November 2023

originally posted on shopee.ph

Texture:perfectFragrance:noneEffectiveness:100 %The item arrived well prepared and well packaged. As always this seller is very efficient and accurate.. I have already ordered in this store lots of times and it is always perfect. Thanks so much till next transaction

10 March 2024ginger.m

originally posted on influenster.com

L'Oreal Dia Hair Coloring is probably the best quality wise we have used. It last on your hair a long time and doesn't damage it. Making it soft and just a beautiful color. I would recommend all products of L'oreal as it's the best made. 👍👍👍

21 August 2018jazmyn.m

originally posted on influenster.com

Well seeing how they don’t seem to have all the hair color options. I used one like this, not the one in the box from Walmart. I liked but it did seem to stay long, whenever I put dark brown in my hair it just absorbs everything in site and turns black. This one on the other hand did not it gave me the exact color I got! It was like a dark golden brown. Not really what I was expecting because as I said my hair doesn’t cooperate, other than that I do run the flat iron over my hair like every day. Of course that contributed to the color fading but I still think it faded faster than any other color I’ve used. All in all not terrible (aka box color😉) buuuttt also not sure if I’d recommend it.

Specification

Ingredients
Ingredients1206515 - INGREDIENTS: AQUA / WATER - CETEARYL ALCOHOL - PROPYLENE GLYCOL - DECETH-3 - LAURETH-12 - ETHANOLAMINE - OLETH-30 - LAURIC ACID - POLYQUATERNIUM-6 - GLYCOL DISTEARATE - HEXADIMETHRINE CHLORIDE - SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE - CI 77891 / TITANIUM DIOXIDE - 2,4-DIAMINOPHENOXYETHANOL HCl - m-AMINOPHENOL - SODIUM METABISULFITE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - 2-OLEAMIDO-1,3-OCTADECANEDIOL - CARBOMER - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE (F.I.L. C200657/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64
Amazon.com.au

$27.83

L'Oreal Dia Richesse Demi-Permanent Hair Colour 50 ml, No. 5.12 Blueberry Chestnut

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64
Salon Warehouse

$21.95

Out of stock

L'Oreal Dia Richesse Semi Permanent Colour 5.12

Delivery between 25–26 May $12

https://www.google.com/s2/favicons?domain=bellezza.com.au&sz=64
Bellezza Australia

$25.50

Out of stock

L'Oreal DiaRichesse Semi Permanent Hair Colour 50g | Bellezza

Delivery between 20–28 May $11.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

14 November 2023

Texture:perfectFragrance:noneEffectiveness:100 %The item arrived well prepared and well packaged. As always this seller is very efficient and accurate.. I have already ordered in this store lots of times and it is always perfect. Thanks so much till next transaction

originally posted on shopee.ph
10 March 2024

L'Oreal Dia Hair Coloring is probably the best quality wise we have used. It last on your hair a long time and doesn't damage it. Making it soft and just a beautiful color. I would recommend all products of L'oreal as it's the best made. 👍👍👍

ginger.m originally posted on influenster.com
21 August 2018

Well seeing how they don’t seem to have all the hair color options. I used one like this, not the one in the box from Walmart. I liked but it did seem to stay long, whenever I put dark brown in my hair it just absorbs everything in site and turns black. This one on the other hand did not it gave me the exact color I got! It was like a dark golden brown. Not really what I was expecting because as I said my hair doesn’t cooperate, other than that I do run the flat iron over my hair like every day. Of course that contributed to the color fading but I still think it faded faster than any other color I’ve used. All in all not terrible (aka box color😉) buuuttt also not sure if I’d recommend it.

jazmyn.m originally posted on influenster.com
23 July 2018

A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.

jikj.u originally posted on influenster.com
31 May 2022

Years ago, this was the only color line I used for my own hair because it was a gentle formula, yet delivered a rich beautiful color would leave my hair feeling so healthy shiny. L’Oréal Richesse is a professional color line, made with zero ammonia intended to be used only by licensed professionals. This line can most definitely be used for both men women. It’s a demi-permanent color (meaning it deposits color but will maybe only lift about 1 level on virgin hair), is available in 70 different color choices. L’Oréal recommends you use the specially designed developer for best results. To apply, start at the roots, then bring it through the ends to freshen up your all over color. I haven’t seen this brand at cosmo since it changed from Davidson’s. I’d ... MoreYears ago, this was the only color line I used for my own hair because it was a gentle formula, yet delivered a rich beautiful color would leave my hair feeling so healthy shiny. L’Oréal Richesse is a professional color line, made with zero ammonia intended to be used only by licensed professionals. This line can most definitely be used for both men women. It’s a demi-permanent color (meaning it deposits color but will maybe only lift about 1 level on virgin hair), is available in 70 different color choices. L’Oréal recommends you use the specially designed developer for best results. To apply, start at the roots, then bring it through the ends to freshen up your all over color. I haven’t seen this brand at cosmo since it changed from Davidson’s. I’d love to see it come back! I loved this brand! Nice to see it’s still around.

lacey.k originally posted on influenster.com
Coverage was good but not color I expected
4 August 2024

Not confident color is what box states I’ve used this color from L’Oréal many times and love the color. Was disappointed the color seemed a lighter shade of brown like missing the violet you’d normally get with cafe I ordered from here since L’Oréal is discontinuing hairdressing store

Anne originally posted on walmart.com
L'OREAL - DIARICHESSE 5.15 CAPPUCINNO
25 March 2024

I use this hair colour, along with 5/5N Brown equally and 15 vol developer. Grey is completely covered This is great hair colour and the formula was provided by my colourist at a salon. She's been using Diarichesse for several years.

Deborah originally posted on cosmeticworld.ca
L'OREAL - DIARICHESSE 5/5N BROWN
25 March 2024

I use this hair colour, along with 5.15 Cappacino equally and 15 vol developer. This is great hair colour and the formula was provided by my colourist at a salon. She's been using Diarichesse for several years.

Deborah originally posted on cosmeticworld.ca

Specification

Ingredients
Ingredients1206515 - INGREDIENTS: AQUA / WATER - CETEARYL ALCOHOL - PROPYLENE GLYCOL - DECETH-3 - LAURETH-12 - ETHANOLAMINE - OLETH-30 - LAURIC ACID - POLYQUATERNIUM-6 - GLYCOL DISTEARATE - HEXADIMETHRINE CHLORIDE - SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE - CI 77891 / TITANIUM DIOXIDE - 2,4-DIAMINOPHENOXYETHANOL HCl - m-AMINOPHENOL - SODIUM METABISULFITE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - 2-OLEAMIDO-1,3-OCTADECANEDIOL - CARBOMER - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE (F.I.L. C200657/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.