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Price comparison

Price data powered by pricesAPI.io

Last updated at 12/05/2026 22:34:19

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=haircolours.com.au&sz=64Haircolours

$9.95

Loreal Dia Richesse 50ml

Delivery by Fri $9

https://www.google.com/s2/favicons?domain=bellezza.com.au&sz=64Bellezza Australia

$25.50

L'Oreal DiaRichesse Semi Permanent Hair Colour 50g | Bellezza

Delivery between 15–25 May $11.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

29 November 2021

originally posted on influenster.com

Love this product. Very easy to apply, doesnt damage you hair as it is amonia free. I did use shades 6.8 together with 6.0 over the platinum blonde to get darker brown. Happy with the colour and how healthy my hair looks after being blonde for 5 years. Let me know if you have questions about this product or need an advice.

23 September 2020aarna.k

originally posted on influenster.com

Diarichesse 7 Blonde gives you intense shiny hair with beautiful, natural looking finish. Whatever your hair type, it could always use a quick fox when its looking dull and lifeless. Crafted with the exceptionally gentle, conditioning no-ammonia formula of Diarichesse, experience deep nourishment and intense care while adding multi-faceted light reflecting, dazzling shine to your hair. Discover long lasting perfect sleekness with reflective brilliant shine finish. Polished Straight treatment allows you to straighten and changing your hair colour on the same day. If you’re looking for healthy-looking hair with spectacular shine, bring your hair back to life with the Pure Gloss treatment. COVERING Applicable only if 70% of hair are white for a perfect coverage. ... MoreDiarichesse 7 Blonde gives you intense shiny hair with beautiful, natural looking finish. Whatever your hair type, it could always use a quick fox when its looking dull and lifeless. Crafted with the exceptionally gentle, conditioning no-ammonia formula of Diarichesse, experience deep nourishment and intense care while adding multi-faceted light reflecting, dazzling shine to your hair. Discover long lasting perfect sleekness with reflective brilliant shine finish. Polished Straight treatment allows you to straighten and changing your hair colour on the same day. If you’re looking for healthy-looking hair with spectacular shine, bring your hair back to life with the Pure Gloss treatment. COVERING Applicable only if 70% of hair are white for a perfect coverage. DURABILITY 6 weeks LIGHTENING Up to 1 level DEVELOPMENT TIME 20 min Total service time may vary.

11 September 2023brook.b

originally posted on influenster.com

This works great! Really good for blonde hair. It smells good. Love love love highly reccuand the price is very reasonable. Under 15 dollars at walmart

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=haircolours.com.au&sz=64
Haircolours

$9.95

Loreal Dia Richesse 50ml

Delivery by Fri $9

https://www.google.com/s2/favicons?domain=bellezza.com.au&sz=64
Bellezza Australia

$25.50

Out of stock

L'Oreal DiaRichesse Semi Permanent Hair Colour 50g | Bellezza

Delivery between 15–25 May $11.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

29 November 2021

Love this product. Very easy to apply, doesnt damage you hair as it is amonia free. I did use shades 6.8 together with 6.0 over the platinum blonde to get darker brown. Happy with the colour and how healthy my hair looks after being blonde for 5 years. Let me know if you have questions about this product or need an advice.

originally posted on influenster.com
23 September 2020

Diarichesse 7 Blonde gives you intense shiny hair with beautiful, natural looking finish. Whatever your hair type, it could always use a quick fox when its looking dull and lifeless. Crafted with the exceptionally gentle, conditioning no-ammonia formula of Diarichesse, experience deep nourishment and intense care while adding multi-faceted light reflecting, dazzling shine to your hair. Discover long lasting perfect sleekness with reflective brilliant shine finish. Polished Straight treatment allows you to straighten and changing your hair colour on the same day. If you’re looking for healthy-looking hair with spectacular shine, bring your hair back to life with the Pure Gloss treatment. COVERING Applicable only if 70% of hair are white for a perfect coverage. ... MoreDiarichesse 7 Blonde gives you intense shiny hair with beautiful, natural looking finish. Whatever your hair type, it could always use a quick fox when its looking dull and lifeless. Crafted with the exceptionally gentle, conditioning no-ammonia formula of Diarichesse, experience deep nourishment and intense care while adding multi-faceted light reflecting, dazzling shine to your hair. Discover long lasting perfect sleekness with reflective brilliant shine finish. Polished Straight treatment allows you to straighten and changing your hair colour on the same day. If you’re looking for healthy-looking hair with spectacular shine, bring your hair back to life with the Pure Gloss treatment. COVERING Applicable only if 70% of hair are white for a perfect coverage. DURABILITY 6 weeks LIGHTENING Up to 1 level DEVELOPMENT TIME 20 min Total service time may vary.

aarna.k originally posted on influenster.com
11 September 2023

This works great! Really good for blonde hair. It smells good. Love love love highly reccuand the price is very reasonable. Under 15 dollars at walmart

brook.b originally posted on influenster.com
31 May 2022

Years ago, this was the only color line I used for my own hair because it was a gentle formula, yet delivered a rich beautiful color would leave my hair feeling so healthy shiny. L’Oréal Richesse is a professional color line, made with zero ammonia intended to be used only by licensed professionals. This line can most definitely be used for both men women. It’s a demi-permanent color (meaning it deposits color but will maybe only lift about 1 level on virgin hair), is available in 70 different color choices. L’Oréal recommends you use the specially designed developer for best results. To apply, start at the roots, then bring it through the ends to freshen up your all over color. I haven’t seen this brand at cosmo since it changed from Davidson’s. I’d ... MoreYears ago, this was the only color line I used for my own hair because it was a gentle formula, yet delivered a rich beautiful color would leave my hair feeling so healthy shiny. L’Oréal Richesse is a professional color line, made with zero ammonia intended to be used only by licensed professionals. This line can most definitely be used for both men women. It’s a demi-permanent color (meaning it deposits color but will maybe only lift about 1 level on virgin hair), is available in 70 different color choices. L’Oréal recommends you use the specially designed developer for best results. To apply, start at the roots, then bring it through the ends to freshen up your all over color. I haven’t seen this brand at cosmo since it changed from Davidson’s. I’d love to see it come back! I loved this brand! Nice to see it’s still around.

lacey.k originally posted on influenster.com
12 June 2022

A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.

leah.b originally posted on influenster.com
30 May 2023

I loveeeee this product! Is very good quality and easy to use. I started using it last year and since them Im in love!!!!! Is great for blend greys and also to create some highlights!

maria jose.f originally posted on influenster.com
23 March 2021

L’Oreal Professionnel DIA Richesse hair dye cream does not contain ammonia and is ideal for natural or dyed hair. Gives color at the same height as the one in the hair, can not give you lift . Gives a rich and deep reflection, while covering white up to 70%, Also contains Ionene G + Incell technology that strengthens and protects the hair. The formula in the photo is 25ml of 8.31 and 25ml 8.02 1:1,5 with 9vol diactivateur

spyros.m originally posted on influenster.com
Curly Girl Must Have
12 November 2022

Works brilliantly. My hair responds immediately on application and becomes soft and detangled. I have purchased this product numerous times and I would now call it my "go to/must have" conditioner.

ALLANA B. originally posted on priceattack.com
I personally think this is a great toner. Im seeing a lot of reviews on here of people saying it ...
9 October 2020

I personally think this is a great toner. Im seeing a lot of reviews on here of people saying it doesnt last, but toner in general, even when done in a salon, doesnt last. Use purple shampoo in between and it keeps it going a little longer. I think the colour is beautiful, not too purple based. I use 6% develop with this, I use this repetitively.

S. originally posted on homeessentialsdirect.com
LOVE IT ?? Bought on a whim as i was at the end of my tether trying to tone out the yellow in my ...
8 July 2017

LOVE IT ?? Bought on a whim as i was at the end of my tether trying to tone out the yellow in my hair. Always wanted to have a grey hue to my hair but could never achieve it with products from the shop. So resigned my self to being a white blonde - hard work. Specially when the yellow always seeps back, despite all the bleaching it just wont go. Used Wella T18 in the past but after some internet research i came across these. I bought the Frosty Milkshake 9.01 and Frosty Glazed Milkshake 10.12 with 9vol DIActivater. Ratio is 1 part toner and 1 and a half Activater. I strand tested each colour and did a strand test with both mixed together. Mixed together was the nicest. Leave for up to 20 mins, you can see the colour change happening, so leave until you achieve ... MoreLOVE IT ?? Bought on a whim as i was at the end of my tether trying to tone out the yellow in my hair. Always wanted to have a grey hue to my hair but could never achieve it with products from the shop. So resigned my self to being a white blonde - hard work. Specially when the yellow always seeps back, despite all the bleaching it just wont go. Used Wella T18 in the past but after some internet research i came across these. I bought the Frosty Milkshake 9.01 and Frosty Glazed Milkshake 10.12 with 9vol DIActivater. Ratio is 1 part toner and 1 and a half Activater. I strand tested each colour and did a strand test with both mixed together. Mixed together was the nicest. Leave for up to 20 mins, you can see the colour change happening, so leave until you achieve desired result. Mine only took 10 mins but I've got dry, porous hair. I've now achieved the grey colour I've always wanted and my hair feels lovely. Got loads of Activater left, so i'll just need to buy more toner when required. But i love it. Highly recommended. Before and after pics posted.

K.C. originally posted on homeessentialsdirect.com
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml
L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml

L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml

(1,684 reviews)

One of L'Oreal's greatest hair colour ranges, Dia Richesse, brings an ammonia-free, professional hair colour treatment to those with colour treated hair. L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour produces a Ginger colour whilst offering up to 70% grey hair coverage. The end result of all this being amplified levels of shine as well as ultra-glossy. L'Oreal Dia Light Richesse 6.31 Demi-Permanent Hair Colour has a very advanced formula which uses alkaline tone-on-tone technology making it perfect for both natural and colour treated hair. Luminosity will be reflected whilst having deep thorough colour. When using L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour, please consult instructions, the L'Oreal website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade.

One of L'Oreal's greatest hair colour ranges, Dia Richesse, brings an ammonia-free, professional hair colour treatment to those with colour treated hair. L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour produces a Ginger colour whilst offering up to 70% grey hair coverage. The end result of all this being amplified levels of shine as well as ultra-glossy. L'Oreal Dia Light Richesse 6.31 Demi-Permanent Hair Colour has a very advanced formula which uses alkaline tone-on-tone technology making it perfect for both natural and colour treated hair. Luminosity will be reflected whilst having deep thorough colour. When using L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour, please consult instructions, the L'Oreal website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade.

$9.95 - $25.50

in 2 offers

last seen 12 May 2026

The lowest price we last saw for L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml was $9.95 at Haircolours, compared across 2 retailers (last seen 12 May 2026). Prices may have changed since.

The all-time low we recorded was $9.95 on 25 Apr 2026.

Prices last updated 12 May 2026.

Color:

L'Oréal Professionnel Dia Richesse 6.31 Demi-Permanent Hair Colour 50ml

$9.95

last seen 12 May 2026
(1,684 reviews)

One of L'Oreal's greatest hair colour ranges, Dia Richesse, brings an ammonia-free, professional hair colour treatment to those with colour treated hair. L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour produces a Ginger colour whilst offering up to 70% grey hair coverage. The end result of all this being amplified levels of shine as well as ultra-glossy. L'Oreal Dia Light Richesse 6.31 Demi-Permanent Hair Colour has a very advanced formula which uses alkaline tone-on-tone technology making it perfect for both natural and colour treated hair. Luminosity will be reflected whilst having deep thorough colour. When using L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour, please consult instructions, the L'Oreal website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade.

One of L'Oreal's greatest hair colour ranges, Dia Richesse, brings an ammonia-free, professional hair colour treatment to those with colour treated hair. L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour produces a Ginger colour whilst offering up to 70% grey hair coverage. The end result of all this being amplified levels of shine as well as ultra-glossy. L'Oreal Dia Light Richesse 6.31 Demi-Permanent Hair Colour has a very advanced formula which uses alkaline tone-on-tone technology making it perfect for both natural and colour treated hair. Luminosity will be reflected whilst having deep thorough colour. When using L'Oreal Dia Richesse 6.31 Demi-Permanent Hair Colour, please consult instructions, the L'Oreal website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade.

,24 Sunstone Bronze
.11 Silver
.24 Rose Gold
.35 Terracotta Brown
1
1/1n Black
2.10
3
3/3n Darkest Brown
4
4.8
4.15
4.20
4.62
4/4n Dark Brown
5
5.01
5.3
5.5
5.8
5.12
5.13
5.15
5.25
5.31
5.32
5.35
5.42
5.52
5.54
5.60
6
6.01
6.3
6.8
6.12
6.13
6.23
6.24
6.31
6.34
6.35
6.40
6.45
6.64
6/6n Light Brown
7
7,35
7.01
7.8
7.13
7.23
7.30
7.31
7.32
7/7n Dark Blonde
8
8.02
8.3