Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.
Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.
in 19 offers
last seen 21 Mar 2026
The lowest price we last saw for L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold was $18.99 at Lasoo, compared across 17 retailers (last seen 21 Mar 2026). Prices may have changed since.
The all-time low we recorded was $7.95 on 30 Apr 2024.
Prices last updated 21 Mar 2026.
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.
Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.
Last updated at 21/03/2026 20:10:43
L'Oreal Paris Préférence Permanent Hair Colour - 5.23 Very Deep Rose Gold (Intense, Fade-Defying
Delivery $7.99
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Free delivery
L'Oréal Paris Preference 5.23 Rio Very Deep Rose Gold
Delivery $10
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Delivery between Wed – Sat $10
L'Oreal Paris Preference Permanent Hair Colour Vivid - 5.23 Very Deep Rose Gold
Free delivery
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Free delivery
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Free delivery
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Free delivery
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Free delivery
L'Oreal Preference 5.23 Very Deep Rose Gold
Delivery between Tue – Thu $15
originally posted on chemistwarehouse.com.au
The dye was easy to apply, had a bit of a smell to it but wasn’t too strong. The colour of intense brown ended up looking alittle more red-ish brown. But it had a nice intense colour to it. Would recommend to someone who wanted a vibrant brown with a hint of red in it. I wouldn’t recommend for someone looking for a brown brown.
originally posted on chemistwarehouse.com.au
Being a natural red (amber) haired person it has always been difficult to find a product either expensive or not, that resembles my natural shade. Red hair grabs the red in products giving an unwanted bright glow and on the other hand it goes too brown. I saw Bali Rose and thought I’d give it go and I’ve been so impressed that I bought multiple to keep in the cupboard. Beautiful natural colour and leaves your hair soft and a nice healthy shine.
originally posted on chemistwarehouse.com.au
Hi there. I had ton on my hair, burgundy red. Wasn't happy with result so weekend night had to run to Chemist warehouse to fix the problem myself:) I've chosen Loreal 5.3 Golden brown. First of all, it's so easy to apply! And has oil inhaince. One month as I've used. Colour stays as on the box. My hair is shiny, looks healthy. Impressed with the result and quality. Highly recommended!!!
| Ingredients | |
| Ingredients | Colourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - 4-AMINO-2-HYDROXYTOLUENE - 2-AMINO-3-HYDROXYPYRIDINE - p-AMINOPHENOL - SODIUM METABISULFITE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - EDTA - ERYTHORBICACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
L'Oreal Paris Préférence Permanent Hair Colour - 5.23 Very Deep Rose Gold (Intense, Fade-Defying
Delivery $7.99
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Free delivery
L'Oréal Paris Preference 5.23 Rio Very Deep Rose Gold
Delivery $10
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
Delivery between Wed – Sat $10
L'Oreal Paris Preference Permanent Hair Colour Vivid - 5.23 Very Deep Rose Gold
Free delivery
The dye was easy to apply, had a bit of a smell to it but wasn’t too strong. The colour of intense brown ended up looking alittle more red-ish brown. But it had a nice intense colour to it. Would recommend to someone who wanted a vibrant brown with a hint of red in it. I wouldn’t recommend for someone looking for a brown brown.
Being a natural red (amber) haired person it has always been difficult to find a product either expensive or not, that resembles my natural shade. Red hair grabs the red in products giving an unwanted bright glow and on the other hand it goes too brown. I saw Bali Rose and thought I’d give it go and I’ve been so impressed that I bought multiple to keep in the cupboard. Beautiful natural colour and leaves your hair soft and a nice healthy shine.
Hi there. I had ton on my hair, burgundy red. Wasn't happy with result so weekend night had to run to Chemist warehouse to fix the problem myself:) I've chosen Loreal 5.3 Golden brown. First of all, it's so easy to apply! And has oil inhaince. One month as I've used. Colour stays as on the box. My hair is shiny, looks healthy. Impressed with the result and quality. Highly recommended!!!
I have dark blonde/light brown hair with some grey (less than 5%), and I really like this colour. I have used the Vienna previously, then this dark rose gold twice in a row because I like the red/rose highlights it gives. The rose fades for me relatively fast, but most colours fade quickly on me I think because I have very fine porous hair (except blue/green, which never leaves). I like that this colour really unifies my hair well, as I previously have a balayage and it blends the root, mid and ends really well.
I have been colouring my hair for 40 years. I know what I'm doing. My hair was medium ash blonde and I wanted to warm it up, hence why I selected this shade. I followed the directions to the letter, used two packs as my hair is long and thick. I had 3 cms of grey regrowth. I now have light purple regrowth and brassy tones everywhere else. I've now wasted the cost of two packs of this revolting colour and hours of my time to try and fix this mess. To say I'm disappointed would be a huge understatement.
On the 20th of December I decided to dye my hair with L'Oreal Paris' 7.23 Dark Rose Gold. My hair is blonde so the product took perfectly and was an amazing colour. I loved it. However, after I washed my hair the first time with Shampoo and Conditioner, the product began to fade. I expected a fade like you do with every colour when you first dye it. After about six washes on the hair, the dark rose gold colour that I loved was completely gone, leaving me with my original blonde! This product is good if you want a semi-permanent hair colour but for those like me who wanted to use it as a permanent, not recommended.
I bought this colour in the new packaging (Milan - 4.5) which indicated it was the exact same as Riveria. It is NOT the same. Instead of a deep reddish brown as it used to be, it gave me BLACK hair. I have washed it 5 times since and, even though I rinsed the dye out 15 mins early (because I could see it was already too intense), the colour has hardly faded in my hair and I still have dark patches on my scalp. There seems to be WAY too much pigment in this particular product or this specific batch. I don't think I will ever trust this product again.
This colour box had saved my hair and $$$$ from salon appointment after lockdown , I had a awful experience from olia rose gold was ruined my balayage hair into patchy shocking pink! I was rushed get this L’Oréal Bali dark rose , and I stand by for the worst result , turned out perfect! It has a violet hue darker when my hair’s wet and get ashy when it dries and boost shines ! I had toned it with keracolor honey and platinum conditioner then it gets golden, lighter and blushy Save your money and your time especially if you have a long thick mane like mine Highly recommend
I have never had issues with home dyes, but this one is by far the worst. I have nice blonde hair and was looking for a change. This colour stood out to me amoung all other colours and brands. I dyed my hair and to washed it all out to see my hair purple and not the dark rose gold. Extremely disappointing. Know it going to cost more money and more treatment to my hair that didn't need to be. Will not be purchasing again.
Not sure why the reviews for this colour are so bad. I had very dark brown hair, and did a bleach bath , not to my roots, a careful planned one, and then washed it out. I used this right after, and kept it in for the WHOLE recommended time. This is important. If you leave it in for less you will go pink, or maybe purple (this happened to me in the past with this product because I freaked out). I washed it out after 30 min and had dark rose gold hair. In the sunshine then was a few tiny strands that were more pink but boo hoo to them because the rest was perfect. It got rid of the brassiness of my bleached hair and some bits were almost white at the ends- a nice surprise. It really toned my hair and I’ll see how it goes after many washes but I’m happy with the result.
| Ingredients | |
| Ingredients | Colourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - 4-AMINO-2-HYDROXYTOLUENE - 2-AMINO-3-HYDROXYPYRIDINE - p-AMINOPHENOL - SODIUM METABISULFITE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - EDTA - ERYTHORBICACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
