Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
in 26 offers
last seen 11 Oct 2026
The lowest price we last saw for L'Oreal Paris Preference 5.3 Virginia Golden Brown was $16.69 at Amazon.com.au, compared across 18 retailers (last seen 11 Oct 2026). Prices may have changed since.
The all-time low we recorded was $3.00 on 1 Dec 2023.
Prices last updated 11 Oct 2026.
L'Oreal Paris Preference 5.3 Virginia Golden Brown
Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
Last updated at 11/10/2026 07:14:41
L'Oreal Paris Préférence Permanent Hair Colour - 5.3 Light Golden Brown
Free delivery
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L'Oreal Paris Preference Virginia 5.3 Light Golden Brown
Delivery between Mon – Tue $9.99
Loreal L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Free delivery between Tue – Wed
L'oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia
Delivery $10.99
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Delivery $10.99
L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Delivery $10.99
L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Delivery $10.99
Loreal Preference 5.3 Golden Brown
Delivery $10.99
L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Delivery $10.99
L'Oreal Paris Preference 5.3 Golden Brown
Free delivery between 13–20 Oct
| Ingredients | |
| Ingredients | Colourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-AMINOPHENOL - m-AMINOPHENOL - SODIUM METABISULFITE - 6-HYDROXYINDOLE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
| Packaging | |
| Product Packaging | Box |
L'Oreal Paris Préférence Permanent Hair Colour - 5.3 Light Golden Brown
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference Virginia 5.3 Light Golden Brown
Delivery between Mon – Tue $9.99
Loreal L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Free delivery between Tue – Wed
L'oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia
Delivery $10.99
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Preference Permanent Hair Colour Grey Coverage 5.3 Virginia Golden Brown
Delivery $10.99
| Ingredients | |
| Ingredients | Colourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-AMINOPHENOL - m-AMINOPHENOL - SODIUM METABISULFITE - 6-HYDROXYINDOLE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
| Packaging | |
| Product Packaging | Box |
