L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde

Of course your hair has to be already lightened. Used to lighten brighten and do my roots it took about five goes on repeat over a couple of days to get the shade of my roots I wanted I knew it would work it just took a couple of goes which you can use from one box. I find I only need one box every 8 weeks. I have found this has made my hair softer and straighter but every hair type is different I found this is an excellent product but keep in mind you do have to have your hair already blonde to do it especially Pearl.

Brilliant Easy Home Coloring

Brilliant Easy Home Coloring with this Brand and shade, I started using it during lockdown and I've stuck with it. The only thing is my roots are fairly dark and although this color really lightens them there's just a tinge of 'gold' but it all blends in perfectly and stays fresh looking for ages.

Color perfection

This is the second time around that I have purchased fo L'Oreal Paris Preference Permanent Hair Colour - 9.1 Viking (Intense, fade-defying colour) and it’s my go to colour from now on in! The best way to discribe the colour is cream and honey with more cream than the honey lol . It takes away any brassy blonde you may have had on your hair as it does have a great balance of ash in it to do so.I get complemented everyday on my colour people ask me if it’s natural or am I just lucky to have such gorgeous hair. I tell them they bottled my colour when I was a kid so my natural colour is just available now so I can turnback time hahaha! I forgot to mention the conditioner is incredible, makes your hair so silky and smooth and it also comes with a colour stay life ... MoreThis is the second time around that I have purchased fo L'Oreal Paris Preference Permanent Hair Colour - 9.1 Viking (Intense, fade-defying colour) and it’s my go to colour from now on in! The best way to discribe the colour is cream and honey with more cream than the honey lol . It takes away any brassy blonde you may have had on your hair as it does have a great balance of ash in it to do so.I get complemented everyday on my colour people ask me if it’s natural or am I just lucky to have such gorgeous hair. I tell them they bottled my colour when I was a kid so my natural colour is just available now so I can turnback time hahaha! I forgot to mention the conditioner is incredible, makes your hair so silky and smooth and it also comes with a colour stay life extender which cancels out and brass that you may be prone to getting. This Viking colour had better stick around or I’ll be so upset as I have never before felt so confident using packet dyes before and now it’s as simple as simple with gorgeous looking hair in the process!

Great Product

I have been using this Product, Preference Alaska 10.21 for years and are very happy with the results. Hairdressers have complimented on the colour many times. My hair colour is very light blonde going on white grey. My hair always looks glossy and soft. I dont understand the poor reviews, either uou are using a different colour or product or the wrong colour for your hair.

Lovely Light Ash Blonde

Beautiful, natural looking blonde. I’ve been using this colour for a couple of years now and it’s very reliable. People are always commenting on how great my hair looks and are surprised that I do it myself for so little money.

Terrible, if anything my hair is darker than befor

Bought this in shade Helsinki which is meant to be a really light blonde. Left it on for almost an hour (box says 20-30 minutes but I wasn’t noticing any change at that stage). My hair is a dirty blonde at the roots and the ends are a darker bleach blonde and match the before photos on the box- this SHOULD have lightened my hair or possibly at the very least turned it a slightly ashy blonde? But it did nothing at all… if anything it just darkened the already bleached hair and didn’t lift at all, this is the worst hair dye I’ve ever used and wasted my money, do not recommend for blondes at all.

The colour is no longer Ash Blonde!!!!

I have been buying this product for many years as it has been the perfect Light Ash Blonde and has kept my hair in good condition. The packaging has changed from Viking to “Oslo” with the claim “New Look New Name (BEFORE,VIKING) Same Shade”. This is absolutely false... this is now a sandy blonde... ie it throws Gold tones, NOT Ash. Loreal no longer offers an Ash Blonde at all. They have done the same with the Excellence Cream range. AWFUL COLOUR!!!!! One star and really shouldn’t get that for the blatant lie on the product. The product in addition now dries out my hair terribly. What on earth??? Why make a great product into a terrible product???? Bizarre.

Very disappointed

I have using this dye for ages and have always loved it. I always about five packs when on special. I used it the other week and my hair came out more strawberry blonde than ash, so I tried again two weeks ago and the same again!!! I have checked the bottles to ensure they were the right 9.1 and yes, also I notice it fades and brings back my greys after a couple of weeks .... so disappionted and I have packets of the stuff .... I want ash blonde, not strawberry

Waste of time and money

Don’t recommend this product at all. I was in between light blonde and very light blonde as on the box and it done nothing but make my hair darker with a tinge of orange 🤬. All my progress down the drain. Hair feel’s awful.

terrible orange roots, didn’t cover grey

During lockdown my very light brown roots and greys came through. The rest of my hair is salon highlighted ash blonde. My hair dresser said to me if I was to do my roots at home between salon visits then to use a ash blonde so I thought I’d give this a go in a desperate situation. The colour turned my light brown regrow tangerine orange and didn’t even cover my greys. I have since been back to my hair dresser and it will take a few more salon dyes to get it back to light brown/ash blonde. Obviously a warm blonde, not an ash blood at all.