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L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference Vienna 7 Blonde

$16.69

(5,561 reviews)

Dare to colour with L'Oréal Paris Préférence! Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.

Dare to colour with L'Oréal Paris Préférence! Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.

L'Oreal Paris Preference Vienna 7 Blonde

(5,561 reviews)

Dare to colour with L'Oréal Paris Préférence! Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.

Dare to colour with L'Oréal Paris Préférence! Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.

$16.69 - $48.14

in 33 offers

The lowest price for L'Oreal Paris Preference Vienna 7 Blonde right now is $16.69 at Amazon.com.au, compared across 24 retailers.

The all-time low was $5.98 on 18 Feb 2025 — today's price is 179% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 3 Oct 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 03/10/2026 02:23:04

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64Amazon.com.au

$16.69

L'Oréal Paris Préférence Permanent Hair Colour - 7.4 Mango Copper

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=bigw.com.au&sz=64BIG W

$16.79

L'Oreal Paris Preference Hair Colour - 74 Dublin (Mango Copper)

Free delivery by Tue

https://www.google.com/s2/favicons?domain=priceline.com.au&sz=64Priceline

$16.79

L'Oréal Paris Préférence Permanent Hair Colour - 7.4 Mango Copper

Delivery between 10–13 Oct $9.95

https://www.google.com/s2/favicons?domain=everyday.com.au&sz=64Everyday Rewards

$16.79

L'Oreal Paris Preference Hair Colour - 74 Dublin (Mango Copper)

Delivery between 7–10 Oct $10

https://www.google.com/s2/favicons?domain=discountchemist.com.au&sz=64Discount Chemist

$16.97

Loreal Paris Preference Hair Color - 7.4 Mango Copper

Delivery between 8–12 Oct $12.13

https://www.google.com/s2/favicons?domain=giantchemistharbourtown.com.au&sz=64Giant Chemist Harbour Town

$17.99

Loreal Preference P74 Dublin

Delivery between Wed – Fri $15

https://www.google.com/s2/favicons?domain=woolworths.com.au&sz=64Woolworths

$19.60

L'Oreal Paris Preference Hair Colour 7.4 Mango Copper each

30-day returns

https://www.google.com/s2/favicons?domain=grocerize.com.au&sz=64Grocerize

$19.60

L'Oreal Preference 74 Dublin Hair Colour 1 pack — Compare Coles vs Woolworths

Free delivery between Sat – Tue

https://www.google.com/s2/favicons?domain=ebay.com.au&sz=64eBay.com.au

$20.99

L'oreal Paris Preference P74 Dublin Mango Copper

Delivery $11.99

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=medcart.com.au&sz=64Medcart

$23.50

L'oreal Preference P74 Dublin

Free delivery between 6–13 Oct

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

As described
20 September 2021Vero2021

originally posted on chemistwarehouse.com.au

Excellent colour for women

Disappointed Vienna Blonde
15 May 2021Looloots

originally posted on chemistwarehouse.com.au

As claimed on the box,it did not colour my grey roots well.I even left it on for longer (45 mins) and had a funny scent in it. I find Revlon is better and good price range.

Good colour and does not dry out hair
3 February 2019jupiter

originally posted on chemistwarehouse.com.au

This is an outstanding DIY hair colour product. The kit comes with the dye, conditioner and a colour refresher to be used between colourings. The product smells quite strong during development time, but the result is good and does not dry out hair. I prefer this to L'Oreal Excellence which seems a little harsher. The colour Vienna (dark blonde) works well to slightly lighten dark hair, which was the exact effect I was after.

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - m-AMINOPHENOL - SODIUMMETABISULFITE - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox

Price comparison

Updated 1 day ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=amazon.com.au&sz=64
Amazon.com.au

$16.69

L'Oréal Paris Préférence Permanent Hair Colour - 7.4 Mango Copper

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

https://www.google.com/s2/favicons?domain=bigw.com.au&sz=64
BIG W

$16.79

L'Oreal Paris Preference Hair Colour - 74 Dublin (Mango Copper)

Free delivery by Tue

https://www.google.com/s2/favicons?domain=priceline.com.au&sz=64
Priceline

$16.79

L'Oréal Paris Préférence Permanent Hair Colour - 7.4 Mango Copper

Delivery between 10–13 Oct $9.95

https://www.google.com/s2/favicons?domain=everyday.com.au&sz=64
Everyday Rewards

$16.79

L'Oreal Paris Preference Hair Colour - 74 Dublin (Mango Copper)

Delivery between 7–10 Oct $10

https://www.google.com/s2/favicons?domain=discountchemist.com.au&sz=64
Discount Chemist

$16.97

Loreal Paris Preference Hair Color - 7.4 Mango Copper

Delivery between 8–12 Oct $12.13

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

As described
20 September 2021

Excellent colour for women

Vero2021 originally posted on chemistwarehouse.com.au
Disappointed Vienna Blonde
15 May 2021

As claimed on the box,it did not colour my grey roots well.I even left it on for longer (45 mins) and had a funny scent in it. I find Revlon is better and good price range.

Looloots originally posted on chemistwarehouse.com.au
Good colour and does not dry out hair
3 February 2019

This is an outstanding DIY hair colour product. The kit comes with the dye, conditioner and a colour refresher to be used between colourings. The product smells quite strong during development time, but the result is good and does not dry out hair. I prefer this to L'Oreal Excellence which seems a little harsher. The colour Vienna (dark blonde) works well to slightly lighten dark hair, which was the exact effect I was after.

jupiter originally posted on chemistwarehouse.com.au
Great
13 January 2019

I great colour for mature natural redheads

Karen1 originally posted on chemistwarehouse.com.au
Great product
26 February 2020

I used this colour a lot and I'm very pleased with the result. Easy to use.

Karlee26 originally posted on chemistwarehouse.com.au
Happy with results
5 February 2020

It covered up my mess of purple, pink and golden hair after severely messing it up with semi-permanent and colour removing hair dyes. The colour turned out good, very happy with the results. Also the smell while a bit over powering at times pretty pleasant. There is a decent amount of product for your money

Chloe123 originally posted on lorealparis.com.au
L'Oréal
21 February 2022

Love it when its on sale

shopping mother originally posted on chemistwarehouse.com.au
Quality hair colour
9 March 2020

This is a consistently good product, that provides excellent and lasting coverage. Just follow the instructions for the best results.

1Adam originally posted on chemistwarehouse.com.au

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - m-AMINOPHENOL - SODIUMMETABISULFITE - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox

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