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L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Paris Preference 3 Brasilia Darkest Brown

L'Oreal Paris Preference 3 Brasilia Darkest Brown

$16.69

(5,561 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oreal Paris Preference 3 Brasilia Darkest Brown

(5,561 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

$16.69 - $31.99

in 11 offers

The lowest price for L'Oreal Paris Preference 3 Brasilia Darkest Brown right now is $16.69 at Chemist Warehouse, compared across 10 retailers.

The all-time low was $9.95 on 21 Mar 2026 — today's price is 68% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 26 July 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 26/07/2026 10:50:00

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Chemist Warehouse

$16.69

L'Oreal Paris Preference Brasilia 3 Dark Brown

Delivery between Mon – Tue $9.99

Priceline

$16.79

L'Oréal Paris Préférence Permanent Hair Colour - 3 Dark Brown

Delivery between 31 July – 3 Aug $9.95

Coles Supermarkets

$16.80

L'Oreal Preference Brasilia Permanent Hair Colour | 1 Pack

Delivery between Tue – Sat on orders of $50+

Kmart

$18.99

Loreal Preference 3 Darkest Brown - Brown

Delivery between 31 July – 5 Aug $10.99

Matt Blatt

$18.99

L'Oreal Paris Preference Permanent Hait Colour - 3 Brasilia (Darkest Brown)

Delivery $10.99

Lasoo

$18.99

Loreal Preference 3 Darkest Brown

Delivery $10.99

Lasoo

$24.95

L'Oreal Paris Preference Permanent Hait Colour - 3 Brasilia (Darkest Brown)

Delivery $9.95

Brosa

$18.99

L'Oreal Paris Preference Permanent Hait Colour - 3 Brasilia (Darkest Brown)

Delivery $10.99

Woolworths

$19.60

L'Oreal Paris Preference Hair Colour 3 Dark Brown each

30-day returns

Medcart

$24.25

L'Oreal Preference Permanent Hair Dye - Brasilia Dark Brown 3.0

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Bargain when on sale.
9 August 2022Jlou15

originally posted on chemistwarehouse.com.au

Amazing colour and coverage. Goes on easily and isnt too smelly. Great value when discounted.

Black Not Brown
19 August 2021Lillil83

originally posted on chemistwarehouse.com.au

Extremely Dark it is more Black than Brown and we only left it on for a portion of time required

Great product!
22 November 2018Rodica

originally posted on chemistwarehouse.com.au

I’ve been using the L’Oreal Preference hair color,due to its natural look.

Specification

Warnings
Important InformationAN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
Ingredients
IngredientsColourant Gel: AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - HYDROXYBENZOMORPHOLINE - AMMONIUMACETATE - AMMONIUMTHIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated about 4 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Chemist Warehouse

$16.69

L'Oreal Paris Preference Brasilia 3 Dark Brown

Delivery between Mon – Tue $9.99

Priceline

$16.79

L'Oréal Paris Préférence Permanent Hair Colour - 3 Dark Brown

Delivery between 31 July – 3 Aug $9.95

Coles Supermarkets

$16.80

L'Oreal Preference Brasilia Permanent Hair Colour | 1 Pack

Delivery between Tue – Sat on orders of $50+

Kmart

$18.99

Loreal Preference 3 Darkest Brown - Brown

Delivery between 31 July – 5 Aug $10.99

Matt Blatt

$18.99

L'Oreal Paris Preference Permanent Hait Colour - 3 Brasilia (Darkest Brown)

Delivery $10.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Bargain when on sale.
9 August 2022

Amazing colour and coverage. Goes on easily and isnt too smelly. Great value when discounted.

Jlou15 originally posted on chemistwarehouse.com.au
Black Not Brown
19 August 2021

Extremely Dark it is more Black than Brown and we only left it on for a portion of time required

Lillil83 originally posted on chemistwarehouse.com.au
Great product!
22 November 2018

I’ve been using the L’Oreal Preference hair color,due to its natural look.

Rodica originally posted on chemistwarehouse.com.au
Great shine
5 November 2019

I purchased this product and I’m so happy that I did!

Ren276 originally posted on chemistwarehouse.com.au
L'Oreal
11 February 2023

Perfect. I wasn't sure if this is better or Excellent but for the first time, I tried it and got satisfied.

Elite originally posted on chemistwarehouse.com.au
Messy!!!
20 January 2020

Never in my life have I made such a mess dying my hair.. it asks you to have towel dried hair which I did. The dye comes out like gel/water my neck head hands arms bench is covered in dye I have it running down the back of my ears/forehead its in my hair right now. Do not use. I have dyed my hair countless times and this is just stupid I want a refund this is absolutely unacceptable

Carlee44554 originally posted on chemistwarehouse.com.au
Natural Colour
27 March 2019

Love this product. Easy to use, natural colour, colours all grey's and easy to remove if left on the skin too long eg: forehead and ears.

Justme888 originally posted on chemistwarehouse.com.au
Nice product but...
25 February 2022

Nice color good price and make your hair shiny but a bit messy to do. Im not sure if i will buy again. I always use the mousse type coz its easy and not messy.

Mishiela originally posted on chemistwarehouse.com.au
it ran down my face!
20 May 2019

worst dye I've ever used. Within a minute of being on my head, it was streaking down my face. was only doing root touch up so hadn't even used a quarter of the bottle. The end color and feel of my hair was nice, but the dark brown stains i had to scrub off my skin weren't

simmi originally posted on lorealparis.com.au

Specification

Warnings
Important InformationAN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
Ingredients
IngredientsColourant Gel: AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - HYDROXYBENZOMORPHOLINE - AMMONIUMACETATE - AMMONIUMTHIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

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Compare 26 offers