L'Oreal Preference Vivids 3.161 Magnetic Plum
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Instrumental test Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (if the shine protect conditioner is applied weekly). Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour. Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
in 25 offers
The lowest price for L'Oreal Preference Vivids 3.161 Magnetic Plum right now is $16.69 at Amazon.com.au, compared across 17 retailers.
The all-time low was $8.48 on 30 May 2026 — today's price is 97% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 17 Sept 2026.
Last updated at 17/09/2026 02:35:34
L'Oréal Paris, Permanent Hair Dye, Radiant Colour With Up To 100% Grey Coverage, Préférence Vivids, 1.102 Blue Black
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference Vivids Permanent Hair Colour 9.213 Melrose (Rose Gold)
Delivery between Fri – Mon $9.99
Loreal Preference Vivids 8.624 Bright RED
Delivery between 24–30 Sept $10.99
Loreal Preference Vivids 9.213 Rose Gold
Delivery between 24–30 Sept $10.99
Loreal Preference Vivids 4.261 Dark Purple
Delivery between 24–30 Sept $10.99
L'Oreal Paris Preference Vivids Hair Colour - Silver Grey
Delivery between Sat – Wed $10
Loreal L'Oreal Paris Preference Meta Vivids Semi-Permanent Hair Colour 8.624 Bright Red
Delivery between Sat – Wed $10
Loreal L'Oreal Preference Vivids Permanent Gel Hair Colour Ultra Vibrant Rose Gold
Delivery between Sat – Wed $10
Loreal L'Oreal Preference Vivids Permanent Gel Hair Colour Ultra Vibrant Silver Grey
Delivery between Sat – Wed $10
LOreal Preference Vivids 9.213 Rose Gold
Delivery between Sat – Wed $10
| Product dimensions | 93 x 63 x 170 cm; 272.7 Grams |
| Country of origin | Belgium |
| Product benefits | Radiant |
| Item form | Gel |
L'Oréal Paris, Permanent Hair Dye, Radiant Colour With Up To 100% Grey Coverage, Préférence Vivids, 1.102 Blue Black
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference Vivids Permanent Hair Colour 9.213 Melrose (Rose Gold)
Delivery between Fri – Mon $9.99
Loreal Preference Vivids 8.624 Bright RED
Delivery between 24–30 Sept $10.99
Loreal Preference Vivids 9.213 Rose Gold
Delivery between 24–30 Sept $10.99
Loreal Preference Vivids 4.261 Dark Purple
Delivery between 24–30 Sept $10.99
| Product dimensions | 93 x 63 x 170 cm; 272.7 Grams |
| Country of origin | Belgium |
| Product benefits | Radiant |
| Item form | Gel |
