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Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml
Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml

Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml

Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml

$14.95

(324 reviews)

You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

(324 reviews)

You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.You no longer have to compromise between comfort and moisture with Max Factor’s Colour Elixir Soft Matte Lip Colour! The ultra-weightless texture provides a bare lip sensation and a beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils for a moisturised feeling. The ultra-fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

$14.95 - $55.23

in 6 offers

The lowest price for Max Factor Colour Elixir Soft Matte - Blushing Ruby - 4ml right now is $14.95 at Fishpond.com.au, compared across 5 retailers.

The all-time low was $8.94 on 3 Mar 2026 — today's price is 67% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 7 May 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 07/05/2026 17:24:56

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Fishpond.com.au

$14.95

Max Factor Colour Elixir Soft Matte Lipstick 020 Blushing Peony (4 ml) | General

Delivery $8.95

Perfumes Club AU

$18.11

Max Factor Colour Elixir soft matte #20

Delivery $29.99

idivia

$20.23

Max Factor Colour Elixir Soft Matte Color 20

Delivery $7.47

McGrocer.com

$32.84

Max Factor Elixir Soft Matte Lipstick Blushing Peony 20

Delivery between 14–15 May on orders of $56+

GoSupps.com

$34.51

Max Factor Colour Elixir Soft Matte 020 Blushing Peony 4 ml

Delivery between 8–19 May $27.61

GoSupps.com

$55.23

Max Factor Liquid Matte Lipstick Color Elixir Matte 020 Blushing Ruby

Delivery between 8–19 May $27.61

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Absolutely gorgeous lipstick
23 May 2021McKay

originally posted on maxfactor.com

I really love this colour elixir soft matte lipstick. I chose the colour rose dust which I absolutely love. It goes on the lips perfectly and did not dry out my lips like some mattes can. It also lasted a good 6 hours before I needed to reapply. These lipsticks are also really affordable. I will be definitely be investing in more colours I highly recommend.

Beautiful colour but doesn't last
22 May 2021Helen82

originally posted on maxfactor.com

I've been using this for a week now. Firstly the colour is beautiful. It is bright, vibrant and the smell is gorgeous! Never known a lip colour to smell so good. Unfortunately the colour just doesn't last long at all. It would disappear from the middle of the lip and just leave a dark shadow around the outside.

Fabulous lips effect and amazing colour!
17 May 2021MichaelaJ

originally posted on maxfactor.com

I have had an opportunity to try Max Factor Colour Elixir Soft Matte in Faded Red shade, it is a liquid lipstick. Normally I am not a fan of matte lipsticks, I find them difficult to apply on my lips but I loved the colour of this particular lipstick and I was intrigued with a fact that the matte effect will be achieved after using liquid lipstick which I find easier in application. I was eager to try and see. Overall, it is the most amazing matte lipstick and the colour is fantastic. It gives a deep colour on my lips and while it is matte but I can apply it quickly and without any difficulties. The lipstick does not leave my lips sticky or with heavy residue on lips or strange taste in my mouth. It smells wonderful and it leaves my lips looking great and feeling ... MoreI have had an opportunity to try Max Factor Colour Elixir Soft Matte in Faded Red shade, it is a liquid lipstick. Normally I am not a fan of matte lipsticks, I find them difficult to apply on my lips but I loved the colour of this particular lipstick and I was intrigued with a fact that the matte effect will be achieved after using liquid lipstick which I find easier in application. I was eager to try and see. Overall, it is the most amazing matte lipstick and the colour is fantastic. It gives a deep colour on my lips and while it is matte but I can apply it quickly and without any difficulties. The lipstick does not leave my lips sticky or with heavy residue on lips or strange taste in my mouth. It smells wonderful and it leaves my lips looking great and feeling comfortable. The lipstick dries quickly after application however the lips remain moisturised, soft, full and look incredible. I had to re-apply only one time during the day so this product has proven to last for a long time. I didn’t have to make any special effort or pay attention that my lips are evenly covered during the application or within the lips line, the liquid lipstick takes care of it itself very well. It is a quality product and definitely great value for money. The package is lovely, and the brush makes the application effortless and with achieving great visual results. This particular colour can be used for every occasion, during the working day I apply less liquid lipstick across my lips so it does not appear as a strong red deep colour, it is nicely balanced instead. For the evening and special occasions I apply more and it gives fabulous effect. I am delighted with this lipstick and I definitely highly recommend it!

Specification

TexturesFuid

Price comparison

Updated about 1 month ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Fishpond.com.au

$14.95

Max Factor Colour Elixir Soft Matte Lipstick 020 Blushing Peony (4 ml) | General

Delivery $8.95

Perfumes Club AU

$18.11

Max Factor Colour Elixir soft matte #20

Delivery $29.99

idivia

$20.23

Max Factor Colour Elixir Soft Matte Color 20

Delivery $7.47

McGrocer.com

$32.84

Max Factor Elixir Soft Matte Lipstick Blushing Peony 20

Delivery between 14–15 May on orders of $56+

GoSupps.com

$34.51

Max Factor Colour Elixir Soft Matte 020 Blushing Peony 4 ml

Delivery between 8–19 May $27.61

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Absolutely gorgeous lipstick
23 May 2021

I really love this colour elixir soft matte lipstick. I chose the colour rose dust which I absolutely love. It goes on the lips perfectly and did not dry out my lips like some mattes can. It also lasted a good 6 hours before I needed to reapply. These lipsticks are also really affordable. I will be definitely be investing in more colours I highly recommend.

McKay originally posted on maxfactor.com
Beautiful colour but doesn't last
22 May 2021

I've been using this for a week now. Firstly the colour is beautiful. It is bright, vibrant and the smell is gorgeous! Never known a lip colour to smell so good. Unfortunately the colour just doesn't last long at all. It would disappear from the middle of the lip and just leave a dark shadow around the outside.

Helen82 originally posted on maxfactor.com
Fabulous lips effect and amazing colour!
17 May 2021

I have had an opportunity to try Max Factor Colour Elixir Soft Matte in Faded Red shade, it is a liquid lipstick. Normally I am not a fan of matte lipsticks, I find them difficult to apply on my lips but I loved the colour of this particular lipstick and I was intrigued with a fact that the matte effect will be achieved after using liquid lipstick which I find easier in application. I was eager to try and see. Overall, it is the most amazing matte lipstick and the colour is fantastic. It gives a deep colour on my lips and while it is matte but I can apply it quickly and without any difficulties. The lipstick does not leave my lips sticky or with heavy residue on lips or strange taste in my mouth. It smells wonderful and it leaves my lips looking great and feeling ... MoreI have had an opportunity to try Max Factor Colour Elixir Soft Matte in Faded Red shade, it is a liquid lipstick. Normally I am not a fan of matte lipsticks, I find them difficult to apply on my lips but I loved the colour of this particular lipstick and I was intrigued with a fact that the matte effect will be achieved after using liquid lipstick which I find easier in application. I was eager to try and see. Overall, it is the most amazing matte lipstick and the colour is fantastic. It gives a deep colour on my lips and while it is matte but I can apply it quickly and without any difficulties. The lipstick does not leave my lips sticky or with heavy residue on lips or strange taste in my mouth. It smells wonderful and it leaves my lips looking great and feeling comfortable. The lipstick dries quickly after application however the lips remain moisturised, soft, full and look incredible. I had to re-apply only one time during the day so this product has proven to last for a long time. I didn’t have to make any special effort or pay attention that my lips are evenly covered during the application or within the lips line, the liquid lipstick takes care of it itself very well. It is a quality product and definitely great value for money. The package is lovely, and the brush makes the application effortless and with achieving great visual results. This particular colour can be used for every occasion, during the working day I apply less liquid lipstick across my lips so it does not appear as a strong red deep colour, it is nicely balanced instead. For the evening and special occasions I apply more and it gives fabulous effect. I am delighted with this lipstick and I definitely highly recommend it!

MichaelaJ originally posted on maxfactor.com
Great colour with lasting finish
23 May 2021

The product comes in a sleek container, which has an aesthetic appeal. The wand to apply the lip colour is easy to remove and does not come out with too much on the wand. The lip colour goes on smoothly and has a soft touch. The colour that I had was a rich red, which was near enough the same colour as the external colour on packaging. The product went on well, and stayed on for a long period of time, without having to reapply even with drinking and eating.

Nat14 originally posted on maxfactor.com
Great staying power
22 May 2021

The tube feels luxurious and looks great. The colour is really pretty, you can wear a small amount for a quite natural hint of colour or layer it up and wear a bit more for a bolder look. As a rule I'm not fond of the wands you get with lip colours because I can never seem to line my lips properly but this one didn't cause any issues. It lasted well on my lips, but also lasted well on my coffee mug afterwards (even after being in the dishwasher twice it was still there) I would buy again and would buy in other colours too!

Steaders originally posted on maxfactor.com
Lasts for hours
29 May 2021

Firstly let me confess, I rarely wear lipstick etc as it always makes my lips so dry and you have to reapply a thousand times before lunch and I just don’t have that time. BUT I got such a lovely surprise after trying this lip elixir! My lips were moisturised but it still looked like a lipstick (not a lipgloss) but best of all, the colour lasted all morning. I will definitely add this product to my regular favourites but maybe next time get it in a few shades lighter as I love nude colours with my skin tone. But what a great , unexpected little find this was!

Cdp69 originally posted on maxfactor.com
Lovely matt colour
25 May 2021

I was really looking forward to using this product for the first time. The colour was 010 Muted Russet, which is a lovely red/orange colour. The product went on really easily and was not too sticky. I found the colour was perfectly matte. Even after eating and drinking, the colour stayed on my lips and did not rub off at all. My lips also felt lovely and moisturised.

Koobie1982 originally posted on maxfactor.com
Luscious Lips
23 May 2021

This was my first time using this product and I love it! It is a soft matte lipstick which did not need to be reapplied at all during the course of a days wear. The colour really stands out and it keeps the moisture locked in. Easy to apply, simply apply simple strokes across your lips. It is also really easy to wipe off with no staining left behind. Ideal for everyday wear.

Reviewing4you originally posted on maxfactor.com
Stays in place
31 May 2021

This liquid lipstick is very high quality and beautifully packaged, The lipstick applicator is oblique and soft, which makes it very easy to guide. The texture or consistency is not too liquid, so the lipstick as a whole can be applied very easily and precisely. This lipstick doesn't budge even after eating or drinking its still intact Even after 12 hours, the lips still looked great. They were a little faded but still absolutely ok. My only criticism is that I found it dried my lips out

Ljs24 originally posted on maxfactor.com
it's ok
21 May 2021

First of all, the colour is very bright! It seemed to look brighter on my lips than it did in the bottle. Because of this, the colour just didn't suit me at all. But, it did last a good few hours before needed to reapply. I only used a small amount of this on my bottom lip and after rubbing my lips together it evenly distributed on both lips, with plenty of colour. This is a good, I'd buy again but in a different shade.

nathicky09 originally posted on maxfactor.com

Specification

TexturesFuid