Plaque on your pets teeth can lead to cavities, tartar build-up, bleeding gums, and oral disease. Formulated with our proprietary Calprox ingredient, Petsmile effectively removes plaque and has been clinically demonstrated to provide a 62% greater reduction in plaque versus a control toothpaste. The great tasting flavor is loved by all types of pets. The ultra-soft touch reusable applicator makes it easy to apply Petsmile in yourpets mouth. Petsmile is a professional oral care company for pets. Founded by the same people that brought you supersmile, with over 30 years of expertise in premium oral healthcare. Calprox is the unprecedented science behind Petsmile. It is a proprietary formula of encapsulated calcium peroxide + minerals. Our exclusive innovation performs with ease and no-fuss to dissolve the sticky bio-film to which plaque, bacteria and stains adhere. Great on all size dog breed, this small dog toothpaste, also works great for small breeds with persistent plaque issues.