Pureology Pure Volume Shampoo thoroughly cleanses while adding supreme shine and volume to your hair. Thin and color-treated hair is revivified by a nourishing formula that removes impurities and build-up while infusing each strand with moisture. You achieve optimal softness and body so you can look and feel great every day. The secret lies in a carefully selected and natural blend of ingredients that are 100% vegan for a truly ethical experience. An Antifade Complex with fennel seed extract as well as camelina, coconut and olive oil provide strong color protection that eliminates the need for repeat visits to the salon and adds vigor to aging tones. No sulfate or dangerous additives are included; rather, your hair becomes vibrant and resilient through the power of mother nature. To use, apply a quarter-size amount to wet hair and gently massage to create a lather. You'll notice a lovely scent released by lavender, ylang-ylang, sandalwood, amber and mandarin aromatherapy plant extracts. Rinse and repeat if necessary.