Sensodyne Deep Clean Daily Care Gel Toothpaste provides 24/7 sensitivity protection*, containing fluoride to maintain strong teeth and healthy gums, with twice daily brushing. Leaves your mouth feeling clean and fresh. Sensodyne Deep Clean Daily Care is a fluoride toothpaste in a foam boosting gel format for advanced cleaning, which can be used everyday and provides daily care for sensitive teeth. What is tooth sensitivity? Sensitivity can occur when the dentine underneath tooth enamel and gums becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. What does Sensodyne do? Sensodyne is proven to relieve sensitive teeth, and with twice daily brushing everyday, it provides 24/7 protection from sensitivity, plus all the benefits you would expect from a daily toothpaste - strong teeth, healthy gums and fresh breath. Use Sensodyne Deep Clean Daily Care twice a day for advanced cleaning and lasting freshness, to provide long-lasting relief for sensitive teeth, help remove plaque when brushing and help maintain heathy gums. It contains fluoride to protect against cavities. DIRECTIONS: DO NOT SWALLOW. Not for use by children 12 years of age or under unless on the advice of a dental professional or doctor. ALWAYS FOLLOW THE LABEL. Brush twice a day and not more than 3 times, be sure to spit out. If irritation occurs discontinue use. Keep out of reach of children.