During a colouring or high lifting process the inner hair bonds can break, damaging the hair structure; as a result, the stability of the hair is reduced and it becomes prone to breakage. Igora Royal High lifts with Fibre Bond Technology offers a new standard in high lifting, minimizing hair breakage. What is it? IGORA ROYAL Highlifts is for clients who are base 7 & 8 and are looking to achieve a flawless neutral blonde or light blonde shade. This client is cautious about maintaining healthy hair and avoiding brassiness, so a specialist hair colour product is needed to remove brassy tones from blonde hair, whilst protecting against damage. What can you do with it? Due to this ‘bodyguard function’, most of the bonds survive the high lifting process and hair retains its strength and elasticity with the coolest blond results ever. What is the big deal? Igora Royal High Lifts is the first high lifting colour with Fibre Bond Technology integrated inside the colour crème. During the process of lightening the hair, Igora Royal’s High Definition Technology and the Fibre Bond Technology lifts and protects simultaneously, to create cool pigment combinations resulting in stunning silver-blonde hues. Features Up to 4 levels of lift Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions Integrated Fibre Bond Technology for reduced hair breakage To be used on bases 7 and 8