With optimal lift and neutralisation, Igora Royal Highlifts 10-49 Ultra Blonde Beige Violet highlift hair colour is specially formulated to achieve the ultimate light blonde shade. Igora Royal High Lift is the first highlifting colour with Fibre Bond Technology integrated inside the colour crème. During the process of lightening the hair, Igora Royal's High Definition Technology and the Fibre Bond Technology lifts and protects simultaneously, to create cool pigment combinations resulting in stunning silver-blonde hues.The Fibre Bond Technology offers a new standard in highlifting and minimising hair breakage. These shades contain High Definition Technology which provides maximum lift, whilst Fibre Bond Technology creates a protective layer around the hair bonds.Igora Royal offers absolute true-to-tuft results. With up to 50% longer colour retention and up tp 25% higher vibrancy. NEW fashion colours with up to 70% white coverage and the highest vibrancy on coppers and violets. Igora Royal offers perfect colour equalization even on porous hair.