Targeting your skin’s unique needs is as easy as A, B, C, thanks to Alpha-H’s ultra-customisable (not to mention effective) range of vitamin-focused treatments. Looking to tackle unwanted texture and a compromised moisture barrier? Let us introduce you to the Vitamin B Serum. This silky formula is powered by a cocktail of four active ingredients that work together to seriously up the ante on your skin’s radiance, while enhancing hydration, smoothing texture and regulating oil production. Firstly, there’s niacinamide, which helps to strengthen and protect your moisture barrier (basically, your skin’s first line of defence against hydration leaving the skin and all the irritants in the air from getting in.) Next up, there’s panthenol, a vitamin B derivative that soothes, softens, and moisturises your skin. Then, there’s copper tripeptide which promotes collagen production (hello, smoother, plumper skin). And finally, there’s hyaluronic acid, the industry-beloved hero that sucks up moisture and holds it within the skin for all day hydration. Tick, tick, tick, tick.