Take control of your blonde or grey hair with Aquage Violet Brightening Shampoo. This toning shampoo contains purple pigments to neutralize unwanted yellow and orange tones created from the minerals found in wanted or colorants sometimes found in hair products. Aquage Violet Shampoo also contains SeaExtend AlgaePlex to give your hair long-lasting strength, smoothness, and overall color protection with every wash. It helps your hair look stunning and bright platinum. In addition, this purple shampoo is sulfate-free, paraben-free, and sodium chloride-free. This means it is perfect for colored and chemically treated hair. The Aquage bottles are made from 100% recycled ocean-bound plastics if you are environmentally conscious.