What It Is Introducing Violet Brightening Shampoo, the ultimate weapon in the fight against brassy tones! This bottle is packed with powerful ingredients that work together to keep your blonde locks looking bright and beautiful. Why It's Special Sulfate, paraben and sodium chloride-free Violet pigments counteract brassiness & undesirable yellow tones Designed to help strengthen hair, reduce breakage & fight frizz SeaExtend formula seals color in –an intensive blend of sea botanicals that helps to seal the cuticle and lock in color molecules to maintain longer toning results. Brighten and illuminate blonde, lightened and highlighted hair How To Apply Ideal for every 1-3 washes in between color services to negate brassiness/ yellow tones. Use a quarter-sized amount and apply to wet hair. Lather and rinse. For best results follow with Violet Brightening Conditioner SeaExtend .