ASUS Prime series is expertly engineered to unleash the full potential of 5000 Series/ 5000 G-Series/ 4000 G-Series/ 3000 Series AMD Ryzen platform. Boasting a robust power design, comprehensive cooling solutions and intelligent tuning options, Prime B550 series motherboards provide daily users and DIY PC builders a range of performance tuning options via intuitive software and firmware features. Tune It Your Way Comprehensive controls form the foundation of the ASUS Prime series. The Prime B550 motherboard packs flexible tools to tune every aspect of your system, enabling you to tweak performance settings to perfectly match the way you work – maximizing your productivity. Cool to the Core Prime B550 series is engineered with multiple onboard heatsinks and an array of hybrid fan headers to ensure your rig stays cool and stable under intense workloads. Build on a Solid Foundation Prime B550 motherboard provides all the fundamentals to boost daily productivity, so your system will be ready for action with stable power, intuitive cooling and flexible transfer options. Little Things Make a Big Difference Prime B550 series adds the nuanced details that improve every experience, from exclusive codecs that provide pristine audio quality to intuitive RGB lighting controls that let you customize your system to create a uniquely personal look.