ATTITUDE believes that everything that comes into contact with your baby’s skin should be as gentle. pure and natural as possible. That’s why they’ve developed the Sensitive Skin Solution for Baby product line. which includes the Natural Soothing Body Cream - Daily Moisturizer. Free of worrisome chemical contaminants that can be absorbed by the skin. it protects the skin’s barrier while hydrating it. Composed of 2% soothing oatmeal which provides effective daily hydration therapy thanks to its rich and protective emollients. this Natural Soothing Body Cream – Daily Moisturizer non-irritating relieves itching caused by dry skin. all day long. Colloidal oatmeal is known for its protective. soothing and hydrating properties. Oat oil is known for maintaining skin’s natural balance throughout everyday activities. Shea butter is known for its hydrating and film-forming properties.