Cleansing, lightly foaming formula without sulphates to maximise the toning effect while gently cleansing the hair without stripping it of moisture. When combined with Blonde Revival Purple Toning Conditioner, this triple-action system delivers a brighter, luminously beautiful blonde after just one use. Brings salon-fresh blonde colour back to life. Purple pigments help neutralise unwanted yellow or brassy tones for a brighter, more luminous result. With 8 times the toning pigments for the coolest blonde yet. Revives the softness of the hair. A blend of nourishing, light oils, including Acai and Passion Fruit, moisturises and conditions overly damaged hair, restoring incredible softness to every strand. Restores the hair's smoothness. Hair is instantly restored to a healthy, supple feel. Ideal for blonde, grey or naturally silver hair.