Bring out your hairs best qualities with IGK Blonde Pop Purple Toning Shampoo! This vegan, cruelty-free, and gluten-free shampoo will give you the blonde locks of your dreams. Neutralize brassiness by making this gentle yet effective toning shampoo a part of your hair care routine for instant salon-quality results. Make every day look like its been done professionally at the salon thanks to IGK Blonde Pop Purple Toning Shampoo. With just one wash, you can enjoy brighter hues and softness despite excessive brassiness from regular heat styling or sun exposure. Our moisture-rich formula boosts vibrancy, adding shine to previously dull tresses. Say goodbye to brassy blondes and hello to beautiful blondes with IGK Blonde Pop Purple Toning Shampoo!