Reduce hair loss by 77%* with our latest innovation for thinning hair: the invati ultra advanced 4-step system. The first step in this routine is a shampoo that cleanses the hair follicles. The formula is gentle and does not irritate the scalp. It creates a light, creamy lather for a clean and nourished feel. The hair becomes wonderfully shiny. In combination with our rich thickening conditioner, the shampoo also helps to make hair soft, smooth and fuller. The nourishing shampoo gently exfoliates with salicylic acid from wintergreen and removes sebum and environmental residues that can clog pores.