Aveda's shampure nurturing shampoo is your daily dose of gentle cleansing and weightless nourishment. With 96% naturally derived ingredients, including abyssinian oil, it leaves your hair feeling light, refreshed, and subtly fragrant with the iconic shampure aroma. Ideal for everyday use, this shampoo is a gentle yet effective choice for those seeking a clean, eco-friendly formula that cares for both hair and senses.