Aveeno Baby Daily Moisture Lotion features a naturally nourishing, non-greasy formula that protects delicate skin and moisturizes for 24 hours. It is specially formulated for babies and gentle enough for newborns. Pediatrician- recommended, it can be used every day to keep your baby's skin soft, smooth, and healthy. Natural oatmeal blended with rich emollients moisturizes for a full 24 hours while helping to prevent and temporarily protect chafed, chapped, or cracked skin. The non-greasy formula contains no drying alcohols and won't clog pores. It is hypoallergenic and fragrance-free, so it won't irritate sensitive skin.