Bio Magic Hair Colour Cream- deep brown mahogany gold 44/43, reduces colour fading and protects the hair shaft, leaving it healthy and shiny. Free from Ammonia, Parabens & PPD.This formula has Superior Grey coverage thanks to the Micro Emulsion System which carries more pigments into the hair cortex. Additionally, Bio Magic, with its Keratin boosted formula supports elasticity and structure as well as colouring hair. Keratin promotes elasticity and structure, whilst naturally produced in hair, age contributes to a decline in keratin production.Finally, Bio Magic hair colour, also contains Argan Oil, which is rich in vitamins and essential fatty acids. It helps soften dry and fragile hair quickly. Essential Fatty Acids assist in trapping moisture in the hair and scalp.Formulated in Italy under strict EU regulations, with an environmental strategy that supports the reduction of environmental damage.