Colour your hair, and keep it healthy, with natural ingredients and NO AMMONIA! 7 Secrets of Bio Magic Hair Colour Cream 1. Made with Certified Organic Ingredients, Bio Magic is free from Ammonia, Parabens, Resorcinol and PPD. 2. Formulated in Italy under strict EU regulations, with an environmental strategy that supports the reduction of environmental damage. 3. Includes Heliogenol, which is an active ingredient obtained from plants, and reduces colour fading and protects the hair shaft, leaving it healthy and shiny 4. Superior Grey coverage due to the Micro Emulsion System which carries more pigments into the hair cortex. 5. Keratin boosted formula. Keratin promotes elasticity and structure, and whilst naturally produced in hair, age sees a decline in production. Bio Magic, with its Keratin boosted formula supports elasticity and structure as well as colouring hair. 6. Argan Oil, rich in vitamins and Essential Fatty Acids, added to Bio Magic softens dry and fragile hair quickly. Essential Fatty Acids assist in trapping moisture in the hair and scalp. 7. Outer packaging is made from FSC (Forest Stewardship Council) Certified material. This is considered the “gold standard” designation. You can’t get any better than that!