BulletProof Whole Bean Coffee is a light to medium roast coffee with fruity aromatics hinting of apples, cherries, and vanilla that opens up to a clean and bright, well-balanced, full-bodied coffee that has undertones of caramel in its creamy finish. Besides the delectable flavor, Bulletproof Coffee offers you a way to make your daily coffee routine into a daily health boost. You already take care of your mind and body. Bump your health up to the next level with Bulletproof Coffee. It's profoundly good - engineered to taste amazing with butter and Bulletproof's Brain Octane Oil for the famous Bulletproof Coffee - a healthful buttered coffee that delivers powerful health benefits including increased focus, suppressed appetite, and lasting, steady energy. Many other coffees taste bitter when you put butter in it. Not this coffee, because Bulletproof built it for this purpose.