The Very Finest Fish Oil comes from deep, cold, ocean-water fish. It is processed and bottled in Norway to ensure maximum freshness. Take by the teaspoonful, mix with foods, try it on salads! It has a refreshing lemon taste. THIS PRODUCT is regularly tested (using AOAC international protocols) for freshness, potency and purity by an independent, FDA-registered laboratory and has been determined to be fresh, fully potent and free of detrimental levels of mercury, cadmium, lead, PCB's and 28 other contaminants.