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Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml
Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

$24.71

(794 reviews)

This creamy serum instantly absorbs to deliver deep 48 hour hydration. Featuring our exclusive HydroSensitiv Complex with soothing blue daisy to deepen dynamic hydration, while the formula soothes skin sensitivity and helps to improve the quality of sensitive skin. Plus, hyaluronic acid, sunflower seed oil, pro-vitamin B5 and antioxidant rich vitamin E to rehydrate and restore skin's appearance. This lightweight serum instantly absorbs, and can be used alone or with Optimal Hydration Healthy Glow Daily Cream for an extra boost to skin's hydration. Ideal for sensitive, dry or dehydrated skin. Defends against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.

This creamy serum instantly absorbs to deliver deep 48 hour hydration. Featuring our exclusive HydroSensitiv Complex with soothing blue daisy to deepen dynamic hydration, while the formula soothes skin sensitivity and helps to improve the quality of sensitive skin. Plus, hyaluronic acid, sunflower seed oil, pro-vitamin B5 and antioxidant rich vitamin E to rehydrate and restore skin's appearance. This lightweight serum instantly absorbs, and can be used alone or with Optimal Hydration Healthy Glow Daily Cream for an extra boost to skin's hydration. Ideal for sensitive, dry or dehydrated skin. Defends against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

(794 reviews)

This creamy serum instantly absorbs to deliver deep 48 hour hydration. Featuring our exclusive HydroSensitiv Complex with soothing blue daisy to deepen dynamic hydration, while the formula soothes skin sensitivity and helps to improve the quality of sensitive skin. Plus, hyaluronic acid, sunflower seed oil, pro-vitamin B5 and antioxidant rich vitamin E to rehydrate and restore skin's appearance. This lightweight serum instantly absorbs, and can be used alone or with Optimal Hydration Healthy Glow Daily Cream for an extra boost to skin's hydration. Ideal for sensitive, dry or dehydrated skin. Defends against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.

This creamy serum instantly absorbs to deliver deep 48 hour hydration. Featuring our exclusive HydroSensitiv Complex with soothing blue daisy to deepen dynamic hydration, while the formula soothes skin sensitivity and helps to improve the quality of sensitive skin. Plus, hyaluronic acid, sunflower seed oil, pro-vitamin B5 and antioxidant rich vitamin E to rehydrate and restore skin's appearance. This lightweight serum instantly absorbs, and can be used alone or with Optimal Hydration Healthy Glow Daily Cream for an extra boost to skin's hydration. Ideal for sensitive, dry or dehydrated skin. Defends against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.

$24.71 - $86.95

in 33 offers

The lowest price for Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml right now is $24.71 at Discount Chemist, compared across 28 retailers.

The all-time low was $20.65 on 18 Sept 2025 — today's price is 20% above the lowest ever. That's a little above the best price we've seen.

Prices last updated 8 June 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 08/06/2026 07:17:17

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$27.29

Cetaphil Optimal Hydration 48 Hour Activation Serum 30mL, with Hyaluronic Acid & Pro-Vitamin B5, Fast Absorbing, Non-Comedogenic, Fragrance-Free,

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Discount Chemist

$24.71

Cetaphil Optimal Hydration 48 Hour Activation Serum 30mL

Delivery between 11–15 June $9.11

Cincotta Discount Chemist

$26.99

Cetaphil Optimal Hydration 48H Activation Serum 30ML

Delivery between 15–19 June $10.99

Star Discount Chemist

$27.00

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery between 11–19 June $9.99

Kogan.com

$27.03

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery $7.99

Dick Smith AU

$27.03

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery $7.99

Priceline

$27.29

Cetaphil Optimal Hydration 48 Hour Activation Serum 30mL

Delivery by Wed $9.95

Lasoo

$29.95

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery $9.95

Lasoo

$41.99

Cetaphil Optimal Hydration 48hr Activation Serum 30ml

Delivery $9.99

Lasoo

$49.55

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Cetaphil Optimal Hydration 48 Hr Activation Serum
2 May 2022Alice K.

originally posted on beautycrew.com.au

The Cetaphil Optimal Hydration 48 Hour Activation Serum is an interesting skincare product. Its consistency is thinner than a lotion but thicker then other serums that I have tried before. It spreads out and blends in thinner and smoother than it looks. It does not feel sticky or overly heavy and it smells like sensitive skincare cream.The serum can be used on its own or under the Cetaphil Optimal Hydration Healthy Glow Daily Cream (from the same range of Cetaphil moisturisers) for extra hydration. I usually used the serum on my face and the serum/cream combo on my neck.I cannot use the serum on the parts of my face that are extra extra sensitive (which they usually are), but that is the same with a lot of skincare products I have used before.It comes in a ... MoreThe Cetaphil Optimal Hydration 48 Hour Activation Serum is an interesting skincare product. Its consistency is thinner than a lotion but thicker then other serums that I have tried before. It spreads out and blends in thinner and smoother than it looks. It does not feel sticky or overly heavy and it smells like sensitive skincare cream.The serum can be used on its own or under the Cetaphil Optimal Hydration Healthy Glow Daily Cream (from the same range of Cetaphil moisturisers) for extra hydration. I usually used the serum on my face and the serum/cream combo on my neck.I cannot use the serum on the parts of my face that are extra extra sensitive (which they usually are), but that is the same with a lot of skincare products I have used before.It comes in a 30ml pump bottle that is compact and hygienic. It costs $36.99, but I am sure it will go on sale. The box the serum is packaged in says actual size with an outline, but the outline is larger than the bottle actually is.I like that the Cetaphil Optimal Hydration 48 Hour Activation Serum is moisturising and hydrating, but lighter than a traditional moisturising face cream.

Excellent for dry skin
1 May 2022Debs C.

originally posted on beautycrew.com.au

I received the Cetaphil Optimal Hydration 48Hr Activation Serum along with the eye serum, daily cream, body spray moisturiser and body lotion in the same Optimal Hydration range to trial. I have dry to normal skin, more leaning towards dry in the cooler months on my face and body so this was the perfect range to try for my skin needs. The 48Hr Activation Serum is packaged in a 30ml plastic pump bottle. The consistency and texture of the serum was quite heavy (in a good way) for a serum and felt more like a lotion. It was very nourishing and absorbed easily into the skin without any sticky or tacky after feel. Some days/nights, I would just use the serum alone as I found it sufficiently moisturising even on my dry skin. In cooler weather, this is perfect for layering ... MoreI received the Cetaphil Optimal Hydration 48Hr Activation Serum along with the eye serum, daily cream, body spray moisturiser and body lotion in the same Optimal Hydration range to trial. I have dry to normal skin, more leaning towards dry in the cooler months on my face and body so this was the perfect range to try for my skin needs. The 48Hr Activation Serum is packaged in a 30ml plastic pump bottle. The consistency and texture of the serum was quite heavy (in a good way) for a serum and felt more like a lotion. It was very nourishing and absorbed easily into the skin without any sticky or tacky after feel. Some days/nights, I would just use the serum alone as I found it sufficiently moisturising even on my dry skin. In cooler weather, this is perfect for layering with the day cream. The serum was fragrance free which is great for those sensitive to fragrances. The serum contains Hyaluronic Acid, Sunflower seed oil, Shea oil, and vitamins B5 and E to rehydrate and soothe dry skin. I really enjoyed using this serum and would definitely recommend and purchase.

Great Hydrating product!
30 April 2022Ronel V.

originally posted on beautycrew.com.au

I am enjoying trialling the Cetaphil® Optimal Hydration 48 Hour Activation Serum. I really like this serum and use it together with Cetaphil's Healthy Glow face cream. It goes on very smoothly, and its texture is light but still moisturizes my skin so well. You don't need that much just a small amount and it spreads so easily. It smells great as well, it has not an overpowering scent more like a clean scent which I love. I have been using this product for about three weeks now and have experienced no break outs or reactions whatsoever. My face still feels hydrated and smooth even the next day after using it. The serum is not sticky and seems to melt right into my skin once applied and leaves no sticky feeling on my hands after which is great. I think it is a great ... MoreI am enjoying trialling the Cetaphil® Optimal Hydration 48 Hour Activation Serum. I really like this serum and use it together with Cetaphil's Healthy Glow face cream. It goes on very smoothly, and its texture is light but still moisturizes my skin so well. You don't need that much just a small amount and it spreads so easily. It smells great as well, it has not an overpowering scent more like a clean scent which I love. I have been using this product for about three weeks now and have experienced no break outs or reactions whatsoever. My face still feels hydrated and smooth even the next day after using it. The serum is not sticky and seems to melt right into my skin once applied and leaves no sticky feeling on my hands after which is great. I think it is a great product for the price range (inexpensive!). I am glad to have received it free of charge from Beauty Crew now I know good skin care can be found within my budget. I have tried a few of the products from the Cetaphil Optimal Hydration range now and definitely recommend this to people who want their skin to not only look great but feel great too. Cetaphil’s Deep Hydration 48 Hour Activation Serum boasts an amazing ingredient list, I’m talking hyaluronic acid, sunflower seed oil, and vitamins B5 and E, the last of which has the ability to draw moisture from both the inner layers of the skin and our environment to help seal in hydration. In all, antioxidant vitamin E makes the outer layer of skin appear smoother and healthier. This product defends against five signs of skin sensitivity issues including dryness, irritation, roughness, tightness, and a weakened skin barrier. I definitely feel that the product meets their promise. It is fragrance free, hypoallergenic and paraben free which is so good for people who have sensitive skin. I felt using this product together with the Cetaphil's Healthy Glow face cream gave my skin that extra protection and well moisturized and hydrated as the weather starts changing and the the cooler days are upon us. The Hydrating serum enhance your skin's hydration, prevents it from drying out and improve its moisture retention. I use one to two pumps and it is enough for my whole face and my neck which reduces product waste. It does feel like a small splash of water on my face and I appreciate that. It keeps my face hydrated throughout the day and I’m very happy I got to trial this amazing product. I love the bottle and packaging; it pumps out well and doesn’t mess. The labelling is easy to read. I am excited to continue using this product as I feel it will continue to improve the condition of my skin as I already can see and feel such an improvement. My face is soft and well moisturized and hydrated the whole day. I love it and cant wait to see more results.

Specification

Skin TypeSensitive

Price comparison

Updated about 8 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$27.29

Cetaphil Optimal Hydration 48 Hour Activation Serum 30mL, with Hyaluronic Acid & Pro-Vitamin B5, Fast Absorbing, Non-Comedogenic, Fragrance-Free,

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Discount Chemist

$24.71

Cetaphil Optimal Hydration 48 Hour Activation Serum 30mL

Delivery between 11–15 June $9.11

Cincotta Discount Chemist

$26.99

Cetaphil Optimal Hydration 48H Activation Serum 30ML

Delivery between 15–19 June $10.99

Star Discount Chemist

$27.00

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery between 11–19 June $9.99

Kogan.com

$27.03

Cetaphil Optimal Hydration 48 Hour Activation Serum 30ml

Delivery $7.99

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Cetaphil Optimal Hydration 48 Hr Activation Serum
2 May 2022

The Cetaphil Optimal Hydration 48 Hour Activation Serum is an interesting skincare product. Its consistency is thinner than a lotion but thicker then other serums that I have tried before. It spreads out and blends in thinner and smoother than it looks. It does not feel sticky or overly heavy and it smells like sensitive skincare cream.The serum can be used on its own or under the Cetaphil Optimal Hydration Healthy Glow Daily Cream (from the same range of Cetaphil moisturisers) for extra hydration. I usually used the serum on my face and the serum/cream combo on my neck.I cannot use the serum on the parts of my face that are extra extra sensitive (which they usually are), but that is the same with a lot of skincare products I have used before.It comes in a ... MoreThe Cetaphil Optimal Hydration 48 Hour Activation Serum is an interesting skincare product. Its consistency is thinner than a lotion but thicker then other serums that I have tried before. It spreads out and blends in thinner and smoother than it looks. It does not feel sticky or overly heavy and it smells like sensitive skincare cream.The serum can be used on its own or under the Cetaphil Optimal Hydration Healthy Glow Daily Cream (from the same range of Cetaphil moisturisers) for extra hydration. I usually used the serum on my face and the serum/cream combo on my neck.I cannot use the serum on the parts of my face that are extra extra sensitive (which they usually are), but that is the same with a lot of skincare products I have used before.It comes in a 30ml pump bottle that is compact and hygienic. It costs $36.99, but I am sure it will go on sale. The box the serum is packaged in says actual size with an outline, but the outline is larger than the bottle actually is.I like that the Cetaphil Optimal Hydration 48 Hour Activation Serum is moisturising and hydrating, but lighter than a traditional moisturising face cream.

Alice K. originally posted on beautycrew.com.au
Excellent for dry skin
1 May 2022

I received the Cetaphil Optimal Hydration 48Hr Activation Serum along with the eye serum, daily cream, body spray moisturiser and body lotion in the same Optimal Hydration range to trial. I have dry to normal skin, more leaning towards dry in the cooler months on my face and body so this was the perfect range to try for my skin needs. The 48Hr Activation Serum is packaged in a 30ml plastic pump bottle. The consistency and texture of the serum was quite heavy (in a good way) for a serum and felt more like a lotion. It was very nourishing and absorbed easily into the skin without any sticky or tacky after feel. Some days/nights, I would just use the serum alone as I found it sufficiently moisturising even on my dry skin. In cooler weather, this is perfect for layering ... MoreI received the Cetaphil Optimal Hydration 48Hr Activation Serum along with the eye serum, daily cream, body spray moisturiser and body lotion in the same Optimal Hydration range to trial. I have dry to normal skin, more leaning towards dry in the cooler months on my face and body so this was the perfect range to try for my skin needs. The 48Hr Activation Serum is packaged in a 30ml plastic pump bottle. The consistency and texture of the serum was quite heavy (in a good way) for a serum and felt more like a lotion. It was very nourishing and absorbed easily into the skin without any sticky or tacky after feel. Some days/nights, I would just use the serum alone as I found it sufficiently moisturising even on my dry skin. In cooler weather, this is perfect for layering with the day cream. The serum was fragrance free which is great for those sensitive to fragrances. The serum contains Hyaluronic Acid, Sunflower seed oil, Shea oil, and vitamins B5 and E to rehydrate and soothe dry skin. I really enjoyed using this serum and would definitely recommend and purchase.

Debs C. originally posted on beautycrew.com.au
Great Hydrating product!
30 April 2022

I am enjoying trialling the Cetaphil® Optimal Hydration 48 Hour Activation Serum. I really like this serum and use it together with Cetaphil's Healthy Glow face cream. It goes on very smoothly, and its texture is light but still moisturizes my skin so well. You don't need that much just a small amount and it spreads so easily. It smells great as well, it has not an overpowering scent more like a clean scent which I love. I have been using this product for about three weeks now and have experienced no break outs or reactions whatsoever. My face still feels hydrated and smooth even the next day after using it. The serum is not sticky and seems to melt right into my skin once applied and leaves no sticky feeling on my hands after which is great. I think it is a great ... MoreI am enjoying trialling the Cetaphil® Optimal Hydration 48 Hour Activation Serum. I really like this serum and use it together with Cetaphil's Healthy Glow face cream. It goes on very smoothly, and its texture is light but still moisturizes my skin so well. You don't need that much just a small amount and it spreads so easily. It smells great as well, it has not an overpowering scent more like a clean scent which I love. I have been using this product for about three weeks now and have experienced no break outs or reactions whatsoever. My face still feels hydrated and smooth even the next day after using it. The serum is not sticky and seems to melt right into my skin once applied and leaves no sticky feeling on my hands after which is great. I think it is a great product for the price range (inexpensive!). I am glad to have received it free of charge from Beauty Crew now I know good skin care can be found within my budget. I have tried a few of the products from the Cetaphil Optimal Hydration range now and definitely recommend this to people who want their skin to not only look great but feel great too. Cetaphil’s Deep Hydration 48 Hour Activation Serum boasts an amazing ingredient list, I’m talking hyaluronic acid, sunflower seed oil, and vitamins B5 and E, the last of which has the ability to draw moisture from both the inner layers of the skin and our environment to help seal in hydration. In all, antioxidant vitamin E makes the outer layer of skin appear smoother and healthier. This product defends against five signs of skin sensitivity issues including dryness, irritation, roughness, tightness, and a weakened skin barrier. I definitely feel that the product meets their promise. It is fragrance free, hypoallergenic and paraben free which is so good for people who have sensitive skin. I felt using this product together with the Cetaphil's Healthy Glow face cream gave my skin that extra protection and well moisturized and hydrated as the weather starts changing and the the cooler days are upon us. The Hydrating serum enhance your skin's hydration, prevents it from drying out and improve its moisture retention. I use one to two pumps and it is enough for my whole face and my neck which reduces product waste. It does feel like a small splash of water on my face and I appreciate that. It keeps my face hydrated throughout the day and I’m very happy I got to trial this amazing product. I love the bottle and packaging; it pumps out well and doesn’t mess. The labelling is easy to read. I am excited to continue using this product as I feel it will continue to improve the condition of my skin as I already can see and feel such an improvement. My face is soft and well moisturized and hydrated the whole day. I love it and cant wait to see more results.

Ronel V. originally posted on beautycrew.com.au
Great to use alone or under Daily creams
5 May 2022

As far as serums go, this is one of the lightest and non greasy I have ever used. I found this didn't clog my pores yet soaked into the skin to achieve a deep hydration.I have super dry and sensitive skin that also finds that super rich or thick oils or serums a bit too much.It has a lovely light and creamy texture that glides onto the skin nice and smoothly, and you really do only need a small amount. This serum has a pleasant fragrance without being too heavy or over welming.I noticed a difference in my skin almost immediately. My skin felt hydrated all day without feeling damp or sticky. It certainly lives up to its name when it says a healthy glow.I found this product great to use alone or with the optimal hydration healthy glow daily cream.The optimal ... MoreAs far as serums go, this is one of the lightest and non greasy I have ever used. I found this didn't clog my pores yet soaked into the skin to achieve a deep hydration.I have super dry and sensitive skin that also finds that super rich or thick oils or serums a bit too much.It has a lovely light and creamy texture that glides onto the skin nice and smoothly, and you really do only need a small amount. This serum has a pleasant fragrance without being too heavy or over welming.I noticed a difference in my skin almost immediately. My skin felt hydrated all day without feeling damp or sticky. It certainly lives up to its name when it says a healthy glow.I found this product great to use alone or with the optimal hydration healthy glow daily cream.The optimal hydration 48 hour serum was a great base for my makeup also. It acted as a smoother and kept my skin from drying out underneath foundation without leaving my skin looking 'shiny'.This serums is a great alternative to super expensive serums and gels which offers just as much hydration.I also found this worked great under other moisturizers and used as a spot hydrator for dry patches on my body that needed a little extra boost.

Jessa S. originally posted on beautycrew.com.au
Hydration for Sensitive Skin
2 May 2022

Firstly, a big thank you to Beauty Crew and Cetaphil for sending me the "Optimal Hydaration 48 Hour Activation Serum" and other products from the new Cetaphil range to review. As someone with life-long skin sensitivities, I have used other Cetaphil body products before and thought them very good so was excited to try this serum. I've been using this product for a few weeks now and here are my thoughts:PACKAGING:The serum comes housed initially in a cardboard box with the usual green/blue/silver/white colour scheme - the same simple colour scheme that the bottle inside also carries. The bottle is long and fits perfectly in the palm of your hand. It has a matte surface so it won't slip out of your hand easily. The bottle is a pump pack which squeezes out enough ... MoreFirstly, a big thank you to Beauty Crew and Cetaphil for sending me the "Optimal Hydaration 48 Hour Activation Serum" and other products from the new Cetaphil range to review. As someone with life-long skin sensitivities, I have used other Cetaphil body products before and thought them very good so was excited to try this serum. I've been using this product for a few weeks now and here are my thoughts:PACKAGING:The serum comes housed initially in a cardboard box with the usual green/blue/silver/white colour scheme - the same simple colour scheme that the bottle inside also carries. The bottle is long and fits perfectly in the palm of your hand. It has a matte surface so it won't slip out of your hand easily. The bottle is a pump pack which squeezes out enough serum in one or two squirts to cover your face and neck area. There is a lid that clicks on tight to prevent spillage so this serum would be perfect for travelling and at 30ml - it's also the perfect size for that too.PRODUCT:The serum itself is white and more cream-like than some of the slick serums I've used before. It spreads easily and absorbs fast without feeling greasy at all. It really has no scent that I can discern. It has a cooling effect on the skin and you know it's gentle because your skin doesn't get that prickly sensation that some creams will give you - usually a precursor to a reaction and/or rash.PERFORMANCE:Having used this serum for weeks now I can verify that it is very good at hydrating dry, sensitive skin. Right after application, my skin feels lovely and soft so much so that I probably could have got away with not using a moisturizer but the Cetaphil "Healthy Glow Day Cream" just took my skin to another level of hydration. The fact that it was dermatologist tested for sensitive skin gave me peace of mind and I did find it gentle and non-irritating. The moisturising effect does last a long time too.All in all, I found the Cetaphil serum to be excellent value and quality - great for hydrating sensitive skin without the worry of skin irritation. I highly recommend it!

Natasha H. originally posted on beautycrew.com.au
Luxe-feel serum that fulfils its promise
30 April 2022

I really enjoyed using this product and was pleasantly surprised by how effective it is. I have combination skin (dry through the cheeks, oily through the t-zone with blackheads in this area) that is very sensitive (rosacea prone) and I require hydrating products that leave my skin feeling moisturised but comfortable. A oil slick is the worst thing for my rosacea. This serum dispenses as a gel-cream consistency, is speedily absorbed and leaves a soft, velvet finish. It is sublime for laying beneath moisturiser, primer and make up, and does not gather or ball when other products are applied on top. Because it so fast to sink in, and there is zero stickiness (unlike a lot of other serums on the market I have used over the years) you can carry on with your regime right ... MoreI really enjoyed using this product and was pleasantly surprised by how effective it is. I have combination skin (dry through the cheeks, oily through the t-zone with blackheads in this area) that is very sensitive (rosacea prone) and I require hydrating products that leave my skin feeling moisturised but comfortable. A oil slick is the worst thing for my rosacea. This serum dispenses as a gel-cream consistency, is speedily absorbed and leaves a soft, velvet finish. It is sublime for laying beneath moisturiser, primer and make up, and does not gather or ball when other products are applied on top. Because it so fast to sink in, and there is zero stickiness (unlike a lot of other serums on the market I have used over the years) you can carry on with your regime right away. I applied this morning and night for three weeks (two pumps for face and neck, pressing in so it was well absorbed) and observed immediate hydration and overnight plumpness. The packaging is not fancy but it does the trick. I did not notice any wrinkle or pigmentation reduction (I am 39 years old) but if you need an extra drink for your skin, and not like the feel of very slippery or sticky serums, this absolutely does what it says it will do.

Emily originally posted on beautycrew.com.au
Results Driven Hydrating Serum
30 April 2022

I have been using the Cetaphil 48 hour activation serum which is apart of their optimal hydration range for over two weeks now.In a stand up bottle with pump action lid I apply approximately the size of a pea amount onto my finger tips and then gently massaged the serum into my face and neck morning and night. The serum absorbs instantly and I only waited minimal time maybe 20 seconds or so before I applied the next product being my moisturiser on top which layered with it beautifully. The serum is fragrance free which I liked as I don’t find a need for fragrance in my skincare.The serum is really hydrating it can be used on its own as a light moisturiser or as I used it in conjunction with the Cetaphil Optimal Hydration healthy glow Daily Cream for a deeper ... MoreI have been using the Cetaphil 48 hour activation serum which is apart of their optimal hydration range for over two weeks now.In a stand up bottle with pump action lid I apply approximately the size of a pea amount onto my finger tips and then gently massaged the serum into my face and neck morning and night. The serum absorbs instantly and I only waited minimal time maybe 20 seconds or so before I applied the next product being my moisturiser on top which layered with it beautifully. The serum is fragrance free which I liked as I don’t find a need for fragrance in my skincare.The serum is really hydrating it can be used on its own as a light moisturiser or as I used it in conjunction with the Cetaphil Optimal Hydration healthy glow Daily Cream for a deeper hydration. For someone that quite often has dehydrated skin I noticed the fine dehydration lines around my face appeared more smooth and hydrated and also added a healthy natural glow to my complexion when I used them together.I would also love to point out the fantastic information included on the packaging as well as the directions, ingredients, 5 skin sensitivity signs Cetaphil being a skincare for face and body brand this notes that this serum is for face I love that. It also shows the actual size of the product on the box.Without a doubt I would recommend this affordable yet results driven serum to anyone wanting a great hydrating serum that works, after a couple of weeks of use I noticed the redness in my skin reduced it appeared more calm as well as increased hydration and natural glow, I am also someone that has combination skin and will know straight away usually after the first couple of uses whether a product will cause me to break out and this did not once it is definitely a winner.

Sofia E. originally posted on beautycrew.com.au
Tried and True Brand now has Serum ? Yes !!!!
29 April 2022

I have been a huge fan of Cetaphil Face Cleanser for a number of years and when i was selected to trial Cetaphil's new Skincare range, I was excited. I was privileged to have been sent a few of the new skincare line so I tried them all together. Serum, Eye Cream and Face Moisturiser. I used it both day and night and the simplicity of application would easily fit into your already skincare routine or why not use the whole new skincare range. One small pump into the hands and then applied to the skin in which the serum soaks into your skin leaving no residue. The serum states that it is great for dryness, irritation, roughness, tightness and provides a moisture barrier for weakened skin. I would completely agree and also add more pluses to this wonderful product. As ... MoreI have been a huge fan of Cetaphil Face Cleanser for a number of years and when i was selected to trial Cetaphil's new Skincare range, I was excited. I was privileged to have been sent a few of the new skincare line so I tried them all together. Serum, Eye Cream and Face Moisturiser. I used it both day and night and the simplicity of application would easily fit into your already skincare routine or why not use the whole new skincare range. One small pump into the hands and then applied to the skin in which the serum soaks into your skin leaving no residue. The serum states that it is great for dryness, irritation, roughness, tightness and provides a moisture barrier for weakened skin. I would completely agree and also add more pluses to this wonderful product. As most of Cetaphil's range, there is no strong scent, is gentle to sensitive skin which i definitely have and provided all day hydration. Packed also with hyaluronic acid which is something that everyone is using, and plenty of vitamins. The packaging is quite simple yet stylish and i feel you get a lot of product for your money. Hydration, Protection and Simplicity - you have it all here in a wonderful serum !!

Louise H. originally posted on beautycrew.com.au
We love a good serum
1 May 2022

I love this new rebranding and expansion of the cult classic that is Cetaphil. The packaging is sleek and modern but still obviously a Cetaphil product and goes well with the existing line. I like this product is a pump ( even if it took me about 10 pumps to get product out first go) and I'm pretty sure it's an airless pump meaning that all the product actually comes out of the bottle. The serum itself is a white creamy lotion type product and doesn't look like a traditional serum. It has that Cetaphil fresh smell that is undectable once applied. I used 2 pumps of serum for my face application each time. The product itself glides easily on the skin and feels nice and light and absorbs quickly into the skin. I felt my skin was nourished and hydrated. It caused no ... MoreI love this new rebranding and expansion of the cult classic that is Cetaphil. The packaging is sleek and modern but still obviously a Cetaphil product and goes well with the existing line. I like this product is a pump ( even if it took me about 10 pumps to get product out first go) and I'm pretty sure it's an airless pump meaning that all the product actually comes out of the bottle. The serum itself is a white creamy lotion type product and doesn't look like a traditional serum. It has that Cetaphil fresh smell that is undectable once applied. I used 2 pumps of serum for my face application each time. The product itself glides easily on the skin and feels nice and light and absorbs quickly into the skin. I felt my skin was nourished and hydrated. It caused no irritation or redness to my skin and mixed well with products already in my routine. I felt using it I used less of other products and it layered well under moisturiser. My skin felt soft and hydrated longer when using this. I will definitely be keeping this in my routine.

Krystle M. originally posted on beautycrew.com.au
Worth a Try
2 May 2022

The silky, fragrance free, non comedogenic serum provides an extra kick of moisture to dry, sensitive or fragile skin. It is white in colour and easily dispensed from a 30ml pump plastic bottle. I used this serum at night with the Cetaphil Optimal Healthy Glow cream, and it applied smoothly and absorbed well into my skin.I like how it contains HA, it’s good for sensitivity being unscented and I can use it on my face, even around my eye area without irritation. The serum is moisturising and replenishing enough to be used on its own as a replacement to the Optimal Healthy Glow cream also.The con is the price for the amount of product you get. I think there needs to be more explanation of how the ingredients work to benefit the consumer, what makes it different to ... MoreThe silky, fragrance free, non comedogenic serum provides an extra kick of moisture to dry, sensitive or fragile skin. It is white in colour and easily dispensed from a 30ml pump plastic bottle. I used this serum at night with the Cetaphil Optimal Healthy Glow cream, and it applied smoothly and absorbed well into my skin.I like how it contains HA, it’s good for sensitivity being unscented and I can use it on my face, even around my eye area without irritation. The serum is moisturising and replenishing enough to be used on its own as a replacement to the Optimal Healthy Glow cream also.The con is the price for the amount of product you get. I think there needs to be more explanation of how the ingredients work to benefit the consumer, what makes it different to competitor’s serums, or have more volume of product to justify the price.It is a suitable serum for dry, sensitive, allergy-prone or fragile skin, and although whether or not it delivers on the ‘48 hour’ hydration remains to be determined, it’s certainly moisturising, comfortable on my skin and I’ve liked trying it. It’s worth a try!

Emily F. originally posted on beautycrew.com.au

Specification

Skin TypeSensitive

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