Discover your natural way to shine! Made with 80% naturally derived ingredients, the new Clairol Natural Instincts range gives you healthy looking hair colour that lasts up to 28 washes. This semi-permanent colour includes coconut oil and aloe vera and is formulated without ammonia or added parabens. Blends away your greys and enhances your natural colour in only 20 minutes. Clairol Natural Instincts also features ME+ an allergy gentle molecule; A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one.