Whitening New Colgate TotalSF has a unique formula that is clinically proven to deliver whitening and reduce surface stains for a whiter smile. Fresh Breath New Colgate TotalSF can instantly neutralize bad breath odors, and has been clinically proven to keep breath fresher by actively fighting bacteria, the root cause of bad breath. Cavity New Colgate TotalSF is clinically proven to help prevent tooth decay and cavities caused by sugary foods and food acids. Enamel New Colgate TotalSF is proven to strengthen enamel. Plaque New Colgate TotalSF has a clinically proven antibacterial system to continuously reduce plaque. Gingivitis New Colgate TotalSF actively fights bacteria along the gum line, which are the root cause of gum bleeding and gum inflammation associated with gingivitis. It has also been proven to fight bacteria not just on teeth, but also on the tongue, cheeks, and gums. Tartar New Colgate TotalSF actively fights bacteria to fight tartar (hardened plaque) buildup. It has been proven to fight bacteria not just on teeth, but also on the tongue, cheeks, and gums. Sensitivity New Colgate TotalSF now provides effective and long-lasting sensitivity pain relief (with continuous use of any Colgate TotalSF variant) by building a protective layer over sensitive areas of the teeth.