New Colgate Total Advanced Clean Toothpaste reduces bacteria on teeth, tongue, cheeks and gums. Active cleaning formula with polishing micro-particles Antibacterial fluoride toothpaste fights plaque between teeth and in all those hard to reach spaces, but also fights bacteria on your tongue, cheeks, and gums for 12 hours* (*with 4 weeks of continuous use) Provides protection against plaque, stains, tartar and cavities Now provides additional new benefits - enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that leave your mouth feeling clean and fresh Brushing with Colgate Total Toothpaste will help improve your teeth, tongue, cheeks and gum health.