Indulge in the iconic L’Oréal Paris Color Riche lipstick in a new and improved formula enriched with Argan Oil and vitamin E. A creamy application with a long-lasting and nourishing finish to colour and care for your lips. Intense colour with hydration for up to 12-hour hydration. Discover our 10 new shades and choose your house of color riche from a bold red to a sophisticated nude to fit every mood and desire.