Developed by celebrity stylist Chris Appleton, Color Wow Money Masque is the ultimate luxury treatment for super healthy and expensive-looking hair. Marine-derived ingredients, including Blue Sea Kale and algae, leave your tresses lavishly smooth and glossy. The mask hydrates and strengthens the hair structure while providing heat protection. The weightless formula is suitable for all hair types. How to use Color Wow Money Masque Ideally, the mask should be used once a week or every three shampoos as needed. After shampooing, towel-dry the hair to remove excess moisture. Apply a generous amount and massage or comb through to distribute evenly. Leave on for 3 to 5 minutes or up to 20 minutes if your hair is in need of some extra TLC. Rinse thoroughly and style as desired.