Prepare your hair with this enriching and clarifying detox shampoo. This 100% vegan, next generation, super-charged detoxifier is the ultimate rehab for color treated hair. Specially chosen ingredients, including baking soda and Vitamins C and E, very gently cleanse and deodorize hair. The Formula works to removing dulling build-up, without stripping color and leaves hair feeling amazingly clean, soft and weightless. It's unlike any clarifying shampoo you've ever used. Unleash your shiniest, most vibrant color ever. Extremely gentle and non-stripping, unlike other clarifiers. Revives hair leaving it clean and touchable. Excellent to use before color services and to treat swimmers' green. Unsurpassed color and heat protection.