Enriched with a nourishing blend of Argan Oil, Aloe Vera and Malva Extract, Colour Royale's extensive range of professional hair colour creams go to exceptional lengths to protect the integrity of your hair during colour treatment, while also imparting rich, glossy and long-lasting permanent colour coverage. The gentle, low-ammonia formula contains high-performance pigments selected for their purity and efficacy and features a super-creamy texture that blends and saturates hair easily for effortless application. For professional use only. This product should not be used for dyeing eyebrows and eyelashes. If eye contact does occur, rinse immediately with warm water and contact a physician. Benefits: - Dark golden blonde shade. - High concentration of naturally-derived ingredients including Argan Oil, Aloe Vera and Malva Extract. - Ultra-endurance long-lasting permanent hair colour. - Contains pure pigments for superior coverage. - Available in 90+ sophisticated and highly-nuanced shades. - Helps to restore hair softness, lustre, hydration and shine. - Made in Italy.