Gently cleans teeth, freshens breath and helps protect gums. Brushing with ecostore toothpaste as part of your daily oral care routine helps to keep teeth and gums healthy, while being a safer option for you and our world. This blend of naturally derived ingredients contains: Magnolia bark extract a natural extract shown to support oral health. Kanuka oil harvested from the NZ native plant, Kanuka. Shown to have antibacterial properties. Natural essential oils peppermint, spearmint, cinnamon and clove leaf oil provide a long lasting freshness. Contains a balance of mineral and plant derived ingredients for naturally better care of your mouth. Flavour sourced from nature. For best results brush at least twice a day after meals and follow with ecostore mouthwash.