With the High Drama Eyeliner from Elizabeth Arden you can define and highlight your eyes. The delicious and creamy eyeliner glides easily over the skin with an intense and durable color. The dual applicator can both be used to draw fine thin lines and can tone the color if you want a more intense effect. The waterproof formula glides easily over the skin with intense and intense color that lasts up to 16 hours. Application: Draw the line you want at the lash line Use the smudge end to tone the line if you want a smokey eye effect Benefits: Delicious eyeliner from Elizabeth Arden Defines and highlights your eyes Delicious and creamy consistency Glides easily over the skin Intense and durable color Waterproof formula Lasts for up to 16 hours Elizabeth Arden, (1878-1966) was a Canadian professional woman who pioneered in skin care and cosmetics. She established the company Elizabeth Arden that later became a multi-national business. Elizabeth Arden was a nurse and later in her life, she got an education in skin care and beauty. In 1910 she was self-contained with her own clinic on 5th Avenue in New York. Characteristic of the clinic was the red door, which since has been used at Elizabeth Arden salons worldwide. The door and the street name of her first salon has also given names to fragrances as Red Door and 5th Avenue.