Garnier is a mass market cosmetics brand of French cosmetics company LOreal. It produces hair care and skin care products. The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first patented plant-based hair lotion, La Lotion Garnier. In the 1930s, Garnier was an early producer of sun-care items and the first to make a permanent home hair color in 1960. It was acquired by LOreal in the 1970s. Maximum color efficiency. Permanent ammonia-free coloring with natural floral oils. Garnier Olia is the first permanent ammonia-free color with natural color enhancing floral oils up to 100% gray coverage. Color after color, visibly improve the quality of your hair for a brighter and more beautiful color and a silkier and more cared for hair. Instructions for Use: Apply the product on dry, unwashed hair. Massage the product on your hair and leave for 30 minutes. Add a small amount of water to the hair and massage again. Rinse hair thoroughly.